Why Open an Education Franchise in Rio de Janeiro?

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Rio de Janeiro, Brazil is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

Rio de Janeiro or simply Rio is the economic and tourist centre of Brazil, known around the world for its festivities and celebrations. Being a country with low English proficiency, it offers unique advantages to an English language franchise. Here are some facts on why it is advantageous to open a franchise business in Rio.

  1. Due to low proficiency in English,[v] Brazil is a rewarding market for an English language learning business.
  2. Rio is the second-largest and most populous city of Brazil with a population of 6.45 million.[vii]
  3. Brazil is the largest economy in Latin America and the seventh-largest in the world. The GDP of the state of Rio is higher than that of Singapore and Chile, and the second highest in Brazil.[ix]
  4. Rio is a metropolitan city with modern infrastructure and facilities.

Here are further reasons on why Rio de Janeiro is a location worth considering for an education franchise.

Education and English Learning

Education in Brazil is regulated by the federal government. The government sets funding and guidelines to be followed by each state. Education is compulsory for children between seven and 14 years of age. Public schooling is free of charge, but has a low standard of education and lack basic facilities. Private schools, however, offer good education. Due to the poor education provided by the public schools, only about a third of their students reach grade six.[i] This heavily contributes to illiteracy. To counter the problem of illiteracy, the government of Brazil took substantial steps that reduced the number of illiterates from 16.3 million (2000) to 13.2 million (2012).[ii] Presently, the government is running a massive program called the Plano Nacional de Educação (PNE) to improve the country’s education system and its performance.

University education in Brazil is of high standard with as many as 2,600 state and private universities and colleges spread out across the country.[iii] Brazil houses some of the top universities in Latin America. Universidade de São Paulo, for example, ranks 1st in the Latin American rankings.[iv]

As for English, Brazil has low proficiency in the language.[v] In a survey conducted by the British Council,[vi] 51% of the respondents said that they learned English because it was mandatory in secondary school, and 48% said they learned it for improving their employment prospects. As many as 82% of those who did not know English said that they would learn the language to improve their job prospects.[vi] As English is the international language, more and more of Brazil’s internationalised industries now desire employees with English proficiency. Moreover, around 80% of jobs searched for through head hunters in Brazil require English skills.[vi] This presents early opportunities for an English language franchise in Rio.

Population & GDP   

Rio is the second-largest city of Brazil and the capital of the state of Rio de Janeiro. It is the second most populous city of Brazil with a population of 6.45 million.[vii] It is also the third  largest metropolitan area in South America.[vii] The city proper has a population density of 5,377 inhabitants per sq km while the population of the metropolitan area is much larger at approximately 12 million residents, as of 2016.[vii] The population mainly consists of the Portuguese. For comparison, the population of Brazil stands at 210.46 million, as of January, 2017, based on the latest UN estimates.[viii] More than 84% of the country’s population is urban.[viii]

In terms of economic growth, Rio outdoes many. The GDP of the state of Rio is higher than that of countries such as Singapore and Chile.[ix] In Brazil, it has the second highest GDP.[ix] The state is expected to attract an estimated investment of US$98.6 billion in the near future.[ix] As for Brazil, its GDP was US$1774.72 billion, as of 2015.[x]

Infrastructure and Facilities

Rio is well-connected to other states through roads, railways and flights. Since it won the bid for holding the 2016 Olympic Games, the city has undergone a transformation with various new subways, stadiums, and buildings constructed to host the event. Roads are the primary means of transportation and though the country’s highway network is one of the largest in the world, it is still unable to handle the large number of vehicles. To travel around Rio, you can take taxis, metro, buses, or private transportation. Travelling internationally from Rio is easy as the city has an international airport, the Galeão International Airport, situated around 20 km from the city centre.

Rio remains a popular tourist destination due to its natural beauty and rich culture. Some of the attractions of the city include the surfing waves of Prainha, the beautiful rainforests of Tijuca, and the many sunny beaches of soft white sand. Rio also has fascinating historical monuments such as the Paço Imperial, the Candelária Church, and the Palácio do Catete. Its many museums display the culture and history of the country across ages.

Government Incentives to Businesses

Brazil is the largest economy in Latin America and the seventh-largest in the world. To attract more investment, the government is making regulations for investors easier. Tax incentives in Brazil are negotiable, and are granted at the federal, state and municipal levels. Since local and foreign investment is treated the same way, the tax incentives and deductions are the same for everybody. Exemption or reduction of income tax is granted to companies that are set up in specific regions in Brazil, mostly in the north and north-east. Total or partial exemption from duty, excise tax and social contributions on imported equipment is allowed for certain investment projects. Investing in northeast and Amazon regions get specific incentives such as 75% reduction in income tax and non-refundable surcharge on operating profit for 10 years.[xi] The federal government’s agencies control the granting of incentives to both local and foreign companies.

A large population, low English proficiency and economic prosperity make Rio a destination worth considering for an English language business. Being a metropolitan city with modern facilities and rising opportunities for English learning, Rio is a top choice for an English language franchise. If you are looking for a location in Latin America for your language franchise business, consider Rio.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Rio de Janeiro, Brazil. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://www.brazil.org.za/brazil-education.html

[ii] https://thebrazilbusiness.com/article/the-brazilian-educational-system

[iii] https://www.classbase.com/countries/Brazil/Education-System

[iv] https://www.topuniversities.com/university-rankings-articles/brics-rankings/top-10-universities-brazil-2015

[v] https://www.ef.com/wwpt/epi/regions/latin-america/brazil/

[vi] https://ei.britishcouncil.org/sites/default/files/latin-america-research/English%20in%20Brazil.pdf

[vii] https://worldpopulationreview.com/world-cities/rio-de-janeiro-population/

[viii] https://www.worldometers.info/world-population/brazil-population/

[ix] https://www.firjan.com.br/english/industries-in-rio/

[x] https://www.tradingeconomics.com/brazil/gdp

[xi] https://www.brazil-for-foreigners.com/tax-incentives-brazil/