Why Choose Warsaw for an Education Franchise?
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Warsaw, Poland is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.
The capital and the largest city of Poland, Warsaw (Warszawa) is the education center of Poland, attracting over 250,000 students every year.[i] Due to low English proficiency and its education-centric nature, the city has high demand for English learning, making it a destination worth considering for an English language franchise.
Here are some reasons that make Warsaw a good choice for an education franchise:
- It attracts more students than Berlin or Prague. The city has up to 80 public and private universities,[ii] and various public and private schools.
- English is only spoken by 19.85% of the adults in Poland, which makes it a large and lucrative market to tap into.[iv]
- The population of Warsaw was 1,735,442, (December 31, 2015).[ix]
- Warsaw saw rapid economic growth even in times of financial and economic strain in Europe.
- Due to a growing economy and importance of education, the people of Warsaw still spent 24-91% more on education than those in the rest of Poland.[xii]
Here are further details on why Warsaw is a worthwhile choice for an education franchise.
Education and English Learning
Warsaw is the academic city of Poland, attracting over 250,000 students every year.[i] As many as 30% of foreign students choose Warsaw and the region of Mazovia to obtain academic excellence.[i]] After completing schooling, many local students enter universities for specialization. This is the time where they make serious considerations about their education and opt for extra courses and language classes to have a competitive edge.
Polish (Polskiis) the native language of the people of Poland and is spoken by 95.15% of the adult population.[iv] English, however, is the most dominant foreign language spoken by 19.85% of adults.[iv] English is followed by Russian (13.92%), and German (13.28%).[iv] The younger generation is more eager to learn English so as to communicate with the world through online communications and real world contacts. Opening an English language franchise will be logical to cater to the needs of these students and young adults.
While English proficiency among the masses is still weak, the locals are keen on seeking ways to improves themselves. Per a report, 50% of the respondents surveyed in Poland said that they were unable to speak any foreign language.[v] 17% of the people of Poland do not understand English well enough to follow radio or TV news.[v] In Poland, there are 12,700,000 total English speakers. [vi] Among European countries, the regular use of foreign languages in everyday lives is close to none. This presents a great opportunity for an education franchise to tap into this market where education is the priority and English proficiency is limited.
Population & GDP
Per 2015 census, the total population of Poland stood at 38.4 million.[vii] As for economic growth, Warsaw saw fast economic growth even in times of financial and economic crisis in Europe. Mazowieckie, the largest and the most populous of the Polish provinces that includes Warsaw, recorded rapid economic growth relative to the EU-28 average during 2008-2014.[xi]
The GDP per capital of Mazowieckie that had fallen below the EU-28 average rose to 8.4% above the EU-28 average in 2014, making it the fastest growing region by GDP per inhabitant during 2008-2014.[xi] The region also recorded an impressive increase for disposable income per inhabitant between 2008-2013.[xi] The locals saw the importance of education and were still willing to spend even in tumultuous times. This is good news for anyone looking to open an English language franchise.
An educated labor force and a large domestic market contribute to make Warsaw an economic powerhouse. In Warsaw, 77% of the population are working-age or searching for employment.[xii] The capital city has 14% wealthier households than in the rest of the country.[xii]
Due to the stress on education, the people of Warsaw spend 24-91% more on education, entertainment, and communication than their counterparts in the rest of Poland.[xii] The high spending power of the people and the economic prosperity of the city make it a very lucrative choice for an education franchise.
Infrastructure and Facilities
Warsaw is a modern city with a well-developed transport system, skyscrapers, parks, and recreational centers. The city has an efficient and extensive tram, bus, and metro system. It has over 1,500 buses, 400 trams, and 30 underground trains operating around the city every day.[ii]
Warsaw has a rich cultural life as well with countless museums, parks, cinemas, theatres and musical enterprises.[ii] Some of the must-visit places in Warsaw include the Royal Castle, the Palace of Culture & Science, the Chopin Museum, Lazienki Park, Saxon Gardens, the Palace on the Water, and, of course, the opera houses. For entertainment, there are movie theatres, shopping malls, music bars, nightclubs, performing arts theatres, and brewpubs.
With such an array of interesting sights to see and places to visit, tourism is a strong component of the economy in Warsaw. And with all those tourists whom do not speak Polish, having a hospitality team that can communicate in English is growing in importance. Opening an English Language Franchise here will be key with its infrastructure and transport systems.
Incentives to Businesses
Poland offers a variety of incentives to businesses to attract investment. A company operating under the Special Economic Zone (SEZ) is exempted from income tax and property tax under certain conditions.[xiii] It also gains the following benefits:
- A site fully prepared for development by the business at a competitive price
- Free assistance in dealing with formalities regarding the investment
Per Bloomberg Rankings 2013, Poland is the best Central and Eastern European country for business.[xiv] Ernst & Young, in its report of European attractiveness, stated that Poland will be the second most attractive country for investment in Europe after Germany in the next three years.[xiv]
The report further said that Poland has a stable macroeconomic situation, and that it was the only country in the EU to avoid recession in 2009. Despite the odds, it registered the highest growth in the EU. This makes it a rational and logical choice to start your education franchise here.
An educated and talented human capital, low English proficiency, and a stable and well-developed economy make Warsaw a destination worth considering for an English language franchise. If you are looking to build a business in Europe, Warsaw offers a new business the advantages of modern infrastructure, lower costs, and high demand. To build a successful business, consider an English language business in Warsaw.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360-degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason, we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Berlin, Germany. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.