Why Choose Madrid for an English Language Education Franchise?

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Madrid, Spain is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

A major financial and cultural center, Madrid has a large population with moderate to low English proficiency. With high consumer purchasing power and a recently steady economy, it is a choice worth considering for an English language franchise. Here are some reasons that make Madrid a valuable destination for an education franchise.

  1. Spain is moderately proficient in English with high demand for English learning.[ii]
  2. Madrid Metropolitan area has a population of about 6.5 million.[v] This makes it one of the largest markets of Europe, therefore making it a lucrative option.
  3. IMF predicts that Spain’s economic growth will outpace Germany, Italy and France in 2016 and 2017. [ix]
  4. World-class infrastructure, high quality of life, and closeness to other prominent European countries places Madrid alongside the top cities for an education franchise.

Here are further details on what makes Madrid a good choice for an English language franchise.

Education and English Learning

English is the first foreign language in demand in Spain.[i] To improve their level of competence, students usually take English lessons after school hours. In most private and international schools, the medium of instruction is English. However, these schools are only preferred by expats and the majority of the children in Spain join a public school. The EF English Proficiency Index 2015 ranks Spain as moderately proficient in English with 56.80 points.[ii] Judging from the high literacy rate in Spain, which stood at 97.9% in 2003, English proficiency in the country seems modest.[iii]

Spain has long recognized the importance of English learning, and more and more students look to develop their English speaking ability to enhance their global competitiveness. Being a center of education and the highest-ranked student city in Spain[iv], Madrid has a large number of students and a healthy demand for English learning. Therefore, setting up an English language franchise is profitable as the locals see the importance of the English language.

Population & GDP

The largest city of Spain and the third largest city in the EU, Madrid has a population of 3.3 million (2014)[v], with the metropolitan area boasting 6.5 million. As for population growth, the city has been seeing a stable growth of 1.4%, which is slightly above the national average of 1.2%.[v] According to the World Bank Group, the GDP of Spain stood at 1199.06 billion USD (2015) whereas its GDP per capita rested at 30587.55 USD.[vi] This represents 1.93% of the world economy. For the Madrid Metropolitan area, the Gross Metropolitan Product was €190,440 million.[vii] Among the GDP of EU metropolitan areas, the GDP of the Madrid metropolitan area was ranked sixth.[vii]

The economy of Spain registered solid growth in the EU recently. According to the National Statistics Institute, Spain’s economy expanded 3.2%, the best since 2007, in 2015.[viii] It is seeing a continued strong growth majorly due to an increase in consumer spending, tourism and industrial investment. The reasons for the increase in consumer purchasing power were reduction in energy costs and taxes.

Alongside, there was speedy job creation with 525,100 new jobs created.[viii] Seeing the strong economic growth of Spain, the IMF upgraded the country’s prospects to 3.1% for 2016.[ix] Per the IMF, Spain’s economic growth is most likely to outpace Germany, Italy and France this year and the next.[ix] It is a logical and lucrative option for owners to set up an education franchise as the economy in Spain is again growing at a steady pace. Moreover, there is an increase in spending power, so locals will be willing to take courses to improve themselves and give them an extra inch.

Infrastructure and Facilities

The public transport system in Madrid consists of metro, taxi, buses, and car hire. The train system of the city is one of the best in Western Europe. The metro is the preferred way of transportation with around 2 million people using it daily.[x] Madrid boasts of the largest airport, known as Adolfo Suárez Madrid–Barajas Airport, in Europe in size. The airport takes the fifth position among European airports based on Eurostat agency data 2014.[xi] This goes to show that Madrid has world class infrastructure and public transport which will make it easier for owners to open an English language franchise a breeze.

Madrid is a lively city offering architectural brilliance, cultural stimulants, delicious cuisine, and a vibrant nightlife. The city has nothing lacking. You will find parks and museums, bars and clubs, art galleries and palaces, squares and plazas, festivals and dancing. The city exhibits artistic excellence with the work of the finest artists being displayed in its various art galleries and museums. A combination of historical monuments and modern skyscrapers symbolizes the spirit of this cosmopolitan capital of Spain.

Business Incentives by the Government

For small and medium size businesses, there’s financial assistance available in the form of regional incentives, structured financing, individual loans, intermediate loans, guarantees, grants, subsidies, and funding.[xii] The company type and economic sector are the predominant criteria for getting aid. The amount of investment and the duration of the project are also considered when awarding incentives. Any aid offered by the government falls under the regulations of the EU, which are common for all its members.


The advantages and the opportunities Madrid provides make it easier for an education franchise to succeed. A large population, high demand for English learning, economic prosperity, and developed infrastructure contribute to make it a great location for an English language franchise. When looking for a destination for your English language franchise, consider Madrid.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Madrid, Spain. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://www.celelc.org/projects/Past_Projects/TNP_Languages/TNP1_resources/SP6NatRepES.pdf

[ii] https://www.ef.com/epi/

[iii] https://www.donquijote.org/culture/spain/society/customs/education-in-spain

[iv] https://www.topuniversities.com/university-rankings-articles/qs-best-student-cities/madrid

[v] https://worldpopulationreview.com/world-cities/madrid-population/

[vi] https://www.tradingeconomics.com/spain/gdp

[vii] https://www.revolvy.com/main/index.php?s=List%20of%20metropolitan%20areas%20in%20the%20European%20Union%20by%20GDP&item_type=topic

[viii] https://www.wsj.com/articles/spanish-economic-growth-continues-as-political-uncertainty-clouds-outlook-1454064415

[ix] https://www.bloomberg.com/news/articles/2016-10-05/spain-shrugs-off-lack-of-government-to-beat-peers-on-gdp-chart

[x] https://www.metromadrid.es/en/conocenos/index.html

[xi] https://www.aeropuertomadrid-barajas.com/eng/home.html

[xii] https://www.investinspain.org/invest/wcm/idc/groups/public/documents/documento/mda0/njmw/~edisp/4630560.pdf