Why Choose Barcelona for an English Language Education Franchise?

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Barcelona, Spain is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

Barcelona is a city of innovation, creativity and education. Having low English proficiency and a large population, it is a valuable market for an English language franchise. Here are some reasons that will help you to decide why Barcelona can be a good choice for your education franchise:

  1. English proficiency in Barcelona is one of the lowest in Europe with a score of 49.01.[ii]
  2. The 6th most populous urban area in the EU,[iv] it is one of Europe’s most densely populated cities.
  3. Barcelona is an economic powerhouse and ranks fourth in EU in terms of GDP.[vii]
  4. The city is education centric with a total of 244,277 university students in Catalonia, and 199,879 university students in the Barcelona area, apart from thousands of school students. [vi]

Here are further details on why Barcelona is a top choice for an education franchise.

Education and English Learning

The education system in Barcelona is different from that of other cities of Spain. Here, the medium of instruction is Catalan whereas in most states, it is Castilian. Schools in this capital city of Catalonia have to adhere to the rules set by both Catalonia and the national government. Education is mandatory for all children between six and 16 years of age. During the compulsory education, students receive primary, and basic secondary education. They can join a public, private, a semi-private, or an international school. Public schooling is free of cost in Spain from preschool to 18 years.[i] However, parents may be required to pay for books, school supplies, etc. Semi-public schools are subsidized by the government, and charge a lower fee.

Although English is a mandatory subject in several schools, many Spaniards speak little English. According to a report,[ii] English proficiency in Barcelona is low. In fact, it has the lowest English proficiency with the score of 49.01 among European countries.[ii] The country fares better. Spain ranks 18th out of 54 countries worldwide and has moderate English proficiency.[iii] However, it has now embraced the English language.

According to a study[ii], “is the fourth most improved European country when it comes to English proficiency.” A major reason for it is the superior job prospects that English brings. The recent recession increased the demand for English learning. After the recession, “the desire for people to study English is as strong if not stronger than it’s ever been,” said John Pare, director of the British Council’s Young Learner’s Centre.[ii] With such high demand, an English language franchise has greater chances of meeting an early success.

Population & GDP

Barcelona is the second-largest city of Spain, and has the 6th most populous urban area in the EU.[iv] The population of Barcelona within its administrative limits is 1.7 million, as of 2016,[iv] whereas the population of the urban area of Barcelona is 4.6 million.[iv] The population density of the city proper is 16,000 inhabitants per sq km.[v] That makes it one of Europe’s most densely populated cities. As many as 62% of the residents of the city are natives, and 24% have come from other parts of Spain to make Barcelona their home.[iv] The remaining are immigrants mostly from Pakistan, Italy and China.

Catalonia and the city of Barcelona are a crucial economic force of Spain. The GDP of Barcelona stood at €64,241,5 million, as of 2012, whereas the GDP per inhabitant was €40.1 thousand.[vi] This made Barcelona rank fourth among all the cities in the EU in terms of GDP.[vii] Despite the recession, Barcelona has been able to retain its high GDP ranking in Europe.

The city marks itself as an important area in the Mediterranean, responsible for 30% of Spain’s foreign trade. It brings in €3.8 million foreign investment (2013 statistics).[viii] The major contributors to Barcelona’s economy are tourism, the fashion industry, automobile production, education, health, and social services.[vi] Being one of the economic powerhouses of Europe and a center for education and creativity, it proves to be a valuable destination for an education franchise.

Infrastructure and Facilities

Barcelona has a sophisticated and developed infrastructure with excellent transportation system, communication infrastructure, and public facilities. According to The Safe Cities Index 2015, Barcelona is one of the safest places in the world.[vi] That makes it amongst the world’s leading cites in terms of quality of life.

The Catalonia capital beautifully balances advancement and nature. Its commitment to the environment is seen in its drive for electric vehicles. There are already 4,588 electric vehicles running in the city with 366 publicly owned recharging points.[vi] The city has excellent education and heath systems as well. A cosmopolitan city, it has 38 international schools and 40 public libraries. Due to these reasons and more, Barcelona was ranked the fourth Smart City in Europe in 2013.[vi]

Business Incentives by the Government

According to the government of Catalonia[ix], the main incentive offered to businesses is grants and loans. Depending upon the business type, the loan or grant can be up to 75% of eligible costs.[x] Usually, these are offered to business projects in training, R&D, energy efficiency, investment in fixed assets, job creation, and renewable energy. Other business incentives include tax rebates (exemption from corporate income tax, withholding tax exemption on dividends, double taxation treaties). Businesses with international and export activities can expect further incentives.

Barcelona is an attractive destination for businesses, and according to the European Cities Monitor 2011, is the sixth top European city for business.[viii] Due to its support to innovation and creativity, it was named the European Innovation Capital in 2014.[viii]

Due to its impressive economic strength, large population, and dedication to education, Barcelona is a top city for an English language franchise. It fulfills the many basic and crucial factors that a budding franchise needs in order to succeed. If you are looking to build a business in Europe, you should consider an English language business in Barcelona.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Barcelona, Spain. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.

Sources

[i] https://www.expatica.com/es/education/Education-in-Spain_103110.html

[ii] https://www.thelocal.es/20150518/spains-newfound-love-of-english

[iii] https://www.ef.com/__/~/media/efcom/epi/2012/country_fact_sheets/spain/EPI_2012_Spain_factsheet_en.pdf

[iv] https://worldpopulationreview.com/world-cities/barcelona-population/

[v] https://barcelona.de/en/barcelona-figueres.html

[vi] https://www.slideshare.net/barcelonactiva/barcelona-data-sheet-2015

[vii] https://investinbarcelona.com/economy/barcelona-economy

[viii] https://www.cataloniavotes.eu/en/background/about-catalonia/economy/

[ix] https://www.catalonia.com/en/invest-in-catalonia/businessguide/financialincentives.jsp

[x] https://www.catalonia.com/en/binaris/Incentives_2016_tcm213-151395.pdf