This is the second part of the article ‘The increasing need for English speaking professionals in Multinational Companies’.New-Horizons-English-Language-Franchise-Global-Analysis

In the first article we spoke about how as more economies in the world are expanding rapidly, the demand for fluency in English grows as well. People who work in multinational companies, and who can speak English, help their organizations succeed by avoiding loss of clients due to interpretation issues, risk of errors or conflicts and misinterpretation of the English language.

Some of the countries that are increasingly learning English include China, Japan, South Korea and Spain.

Here are more countries facing a similar need:


English proficiency: Low

Brazil is one of the most attractive locations for a business in Latin America. A large number of international businesses, including Volkswagen, Nestle, General Motors, Carrefour, Cargil, Nokia and Ford have operations in in the country. The demand for English proficiency in multinationals is causing Brazilians to gain fluency in English.

With low English proficiency and a large population, Brazil is a big market for English learners. According to the U.S. Census Bureau, 33.2 million Latinos in the U.S. are fluent in English. However, in Brazil itself, the need for English proficiency is apparent. Employment in multinationals is an important factor in the generation of the desire for learning English.


English proficiency: Very Low

The Colombian capital, Bogota, is quickly gaining the status of being the prime location for businesses in Latin America. BP, Drummond, and Dole Food Company run multi-million dollar operations with the help of a large workforce. BP, an oil giant in Colombia, accounts for half of Colombia’s daily output of oil. These big corporations understand the need for having English speaking workers in order to have an efficient and effective business. A British company, BP, requires English proficiency in their employees, especially those that manage operations across countries.

The Colombians understand the importance of English in the new world of interconnectivity. They are making a consistent effort to build Colombia into a bilingual state by 2019[i]. This is good news for prospects looking to open a New Horizons English Language franchise, as they can ride on this wave of eager Colombians wanting to learn and sharpen their skills.


English proficiency: Very Low

The International Monetary Fund believes Turkey to be blossoming as an emerging market with high growth potential[ii]. Industries from Germany, the UK, Iraq and Russia have placed themselves on Turkish soil. Ford Otomotiv, a joint venture of Turkish Koç and Ford, is a top multinational in Turkey with 8 billion liras in sales. Such companies dilute cultural and linguistic boundaries because of the large scale of their operations. Turkish multinationals look for a common international language that eases their processes and builds greater cooperation. English proficiency, in such a case, becomes a necessity rather than a choice.


English proficiency: Low

Taiwan has grown into a hub of global innovation. Over half of the top one hundred IT companies in Asia are located in the country[iii]. Companies such as Dell, Microsoft, Intel, HP and IBM have chosen Taiwan for their research and development center. English is seen as a unifying language in the business world, integrating differences in culture. Recognizing English as the global language of business is helping companies communicate effectively, enhancing their chances of future growth.


English proficiency: Very Low

Ecuador is another hotspot for multinationals with companies such as Kimberly Clark, Telefonica, and Novartis situated in the country. Establishment of a workforce that has the ability to communicate globally is an important goal of businesses, which is increasingly being met by candidates and employees.

The demand for English learning is steady in Ecuador. Professionals are improving their existing skills in English to match the goals of companies. Being multilingual is seen as a professional asset.

Advantages of Developing English Proficiency

Jack Welch, former chairman of GE said, “Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital — the world’s best talents and greatest ideas.” The new world of interconnectivity and closeness calls for a change in outlook and skills. English is at the very center of this change.

Companies recognize the advantages that expertise in English will bring to their business. These include:

  • Better B2B and B2C communications
  • Enhanced customer satisfaction
  • Global brand image
  • Improved internal communication between different branches of the company
  • Wider knowledge and information
  • Greater ability to attract new customers

Along with these benefits, English proficiency also helps remove conflicts and confusion that unfailingly leads to loss of productivity. Considering the impact of the language at various levels, multinationals are already spending time, money and effort to improve English skills of their employees. This proves to be a great opportunity to open an English Language training center with an established New Horizon system backed by years of experience and knowledge.

While businesses are actively encouraging their employees to improve their English for building an efficient workforce; students, job candidates and employees are also learning English to gain competence in the changing landscape.

Communication is the key, and job seekers understand that English-speaking employees are inevitably preferred over non-English speaking ones. Being the prevalent language in business, English is the communication tool that links people and businesses. Alternatively, if you would like to learn more about the New Horizons English franchise don’t hesitate to contact us or review our website to download our franchise prospectus.