Why English Language Teaching?

English language teaching (ELT) is a huge multi-billion dollar market expected to grow leaps and bounds in the future. As a global language, the demand for learning English is increasing in countries with low English proficiency. These countries include China, Spain, Vietnam, Brazil, Columbia, Turkey, Taiwan, and Ecuador. New Horizons English, the leader in innovation and expertise in education, creates opportunities for franchisees to grow in the flourishing market of English language teaching.

English Language Teaching Market Leaders

Study Travel Magazine (STM) estimates that the eight countries that lead the English language teaching market based on revenue are:Global English Language Growth Education Franchise

  1. U.S. – 31.7%
  2. U.K. – 30.4%
  3. Australia – 15.5%
  4. Canada – 13.5%
  5. Ireland – 4.6%
  6. New Zealand – 2%
  7. Malta – 1.7%
  8. South Africa – 0.6%

Source: Study Travel Magazine. Global English language market by revenue, 2013.

According to the U.K. government, the global English Language Teaching (ELT) sector is forecast to grow from US$63.3 billion in 2012 to US$193 billion in 2017 [1]. Asia continues to show growth in demand that is stronger than that in Europe and South America. Analysts reveal that the ELT market is the fastest growing part of the education sector outside of the emerging edtech sectors. [2] This is good news for those who considering dipping their feet in the ELT franchise pool in the next few years.

Top English Language Learning Markets

According to the British Council [3], the top markets for English language learning in the world are China, Japan and South Korea in Asia; Italy, Germany and France in Europe, and Brazil in Latin America. Additionally, Mexico and India are big markets with millions of potential students. The statics are as shown:

China –The market for English learning is worth around $3.1 billion, and is expected to grow 12% – 15% across the private English school sector. [4]

Japan – The language business market was GBP4.5 billion in 2012 [5], a 102.7% rise from 2011. In 2013, the market continued to grow another 104.3% to reach an estimated GBP4.7 billion, the Yano Research Institute reports. [6]

Brazil – The Brazilian market for English language training abroad is estimated to be US$255 million. An estimated 52,500 students spend an average of US$4,868 on learning English in Brazil. [7]

Mexico – There is a growing demand for English language learning in Mexico. It has a market size of approximately 23.9 million people, which is about 21% of the population, 2015 study by the British Council reveals [8].

India – According to the British Council, the English language training market size is expected to grow in India. It was US$2.76 billion in 2012. [9]

This markets are growing at an impressive pace and if you are considering opening a New Horizons English Franchise, the cities above are lucrative options.

Market Growth in Digital English Language Training

There is increasing potential in online English language learning market. The market was worth $1.8 billion in 2014, and is expected to account for 7.3% or US$2.5 billion of the global English language learning market in 2016. The offline English language learning market (classroom and print combined) was $33.7 billion as of 2014. [10]

According to Ambient Insight, the top 10 digital English language learning buying countries as of 2013 are: [11]

  1. China
  2. The United States
  3. South Korea
  4. Japan
  5. Brazil
  6. India
  7. Taiwan
  8. The Russian Federation
  9. Spain
  10. Turkey

The revenue from digital English products generated revenue of:

  • Revenue in Asia – $863.1 million in 2013 – Expected to rise to $1.6 billion by 2018
  • Revenue in Latin America – $136.2 million in 2013 – Expected to double to $206.9 million by 2018
  • Revenue in Eastern Europe – $58.7 million in 2013 – Expected to reach $107.6 million by 2018
  • Revenue in the Middle East – $116.1 million in 2013 – Expected to reach $215.7 million by 2018 [12]

As the figures above indicate, the market for English language teaching is growing with more people worldwide wanting to learn English. You can tap this blossoming market with the New Horizons English language franchise opportunity, so don’t hesitate to contact us or click here to download our franchise prospectus to see exclusive figures, estimates and predictions.


[1] https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/340601/bis-13-1082-international-education-accompanying-analytical-narrative-revised.pdf

[2] https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/340601/bis-13-1082-international-education-accompanying-analytical-narrative-revised.pdf

[3] https://www.britishcouncil.org/sites/default/files/a-review-of-the-global-market-for-english-language-courses.pdf

[4] https://www.theguardian.com/education/2010/jul/13/china-english-schools

[5] https://www.exporttojapan.co.uk/reports/identifying-opportunities-english-language-training-market-japan

[6] https://www.yanoresearch.com/press/pdf/1119.pdf


[8] https://monitor.icef.com/2016/03/the-growing-demand-for-english-language-learning-in-mexico/

[9] https://www.britishcouncil.in/sites/default/files/draft_elt_report_24_dec.pdf

[10] https://www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-Worldwide-Digital-English-Language-Learning-Market-Overview.pdf

[11] https://www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-Worldwide-Digital-English-Language-Learning-Market-Overview.pdf

[12] https://www.ambientinsight.com/Resources/Documents/AmbientInsight-2011-2016-Worldwide-Digital-English-Language-Learning-Market-Overview.pdf Pg16