Why is Shanghai a Great City for an Education Franchise?
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Shanghai, China is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise. China offers a variety of opportunities for you to open an education franchise as it provides a highly developed infrastructure, an expanding market for English learning, and a large population with a flourishing GDP rate.
China’s rapidly growing economy is constantly improving its system for locals to learn English. This is in order for students to attend universities, open or expand their careers in China, and clinch international jobs abroad. The English language training market in China is booming and is expected to grow at a CAGR of 18.75% over the period 2014-2019.[i] As the wealthiest and most populous city in China, Shanghai is a key global financial center with a very established infrastructure. It will be a lucrative place to open an English language franchise because of its heavy emphasis on education.
In Shanghai, a franchisee gets specific advantages that are essential for speedy growth when opening a business. The city provides business owners a good combination of reasons for setting up an English language franchise. Other than being home to the country’s top universities, Shanghai is an education magnet that has a massive population of 24 million (2014) and has been the fastest developing city in the world and will continue to be the commercial and financial center of China.[ii]
Economy, GDP, and Growth Rate
Shanghai is the undisputed wealthiest city of China. Its GDP per capita is US$16,553 and the city achieved a growth rate of 6.9% in 2015.[iii] Because of its massive population that is expected to grow beyond 50 million by 2050, the city offers a good and very stable economic growth towards education and abundant opportunities when opening a New Horizons English language franchise.
The city is also a key financial center and is home to top multinationals. Nearly 300 multinationals from the Fortune 500 invest in Shanghai and more than 60 have set up their headquarters in the city. Some of these companies include Walt Disney, Kraft Foods and Vale.[iv] Investors are here to stay, because of its efficient infrastructure and abundant offerings. It is the prefect city to target for an English language franchise with many business and education related opportunities available.
As you are very aware, Shanghai has a developed infrastructure with skyscrapers, highways, international airports and business districts. It has an extensive public transport system consisting of metros, buses and taxis. As a business owner looking to open an education franchise, you can maximize on these developments for an efficient experience when hiring teachers and staff.
This also means that finding the “perfect” location is not as important for a modern language business. Students can easily access the learning center, yet even more interesting is noting that with a program like New Horizons English, the students are able to complete a substantial portion of their learning via live virtual learning over the internet. All in all, Shanghai is a modern city with modern infrastructure and modern connectivity, allowing for an education business like New Horizons English to succeed.
Advances in Language Education
China aims to be Asia’s international education hub by developing a world class higher education system to attract half a million foreigners by 2020.[v] Opening a New Horizons English language franchise will be key in riding the momentum and wave of success the county has been building upon the past two decades. Being a metropolitan city, Shanghai boasts a large number of famous universities including the Shanghai Jiao Tong University and Shanghai University.
China has about 400 million students with a 99% literary rate among their youths from ages 15 to 24 years old.[vi] This means that the market for students learning English is massive as eager parents send their offspring to private centers in order for them to have an advantage among their peers. The market for English learning in China is worth around $3.1 billion, and is expected to grow 12% – 15% across the private English school sector.[vii] This is great news for anyone looking to open an education franchise as they can ride on the momentum of growth of this sector. It is also a rational decision as the local students in China understand the importance of English and are constantly looking to sharpen their knowledge and skills for their future.
English as a Second Language
China’s most selective school, Fudan University, claims over 46,000 students and Shanghai Jiao Tong University boasts 38,000 students.[viii] A large number of these students will move on to attend post graduate programs in China and abroad. Many of these curriculums will require a fluent level of English language skills and education in order to complete the course. Some of these students will go directly into the workplace and reap the benefits immediately by having business related English language skills and experience. English is a highly sought after second language in many multinational companies both in China and aboard.
An education franchise would do well to establish itself quickly in Shanghai and create referral relationships with these adult learning institutions and the local business networks. New Horizons, with a global network of education franchises around the globe, is well placed to help new business owners assess and understand the market, use proven sales systems to create revenues quickly, and provide a cutting-edge English language training platform to break into this exciting market.
To build an English language training business that quickly develops into a successful trade, think location. Considering the educational focus, strong economic development and infrastructure of Shanghai, it makes a great location for an English language franchise.
Overall, Shanghai has a rapid growing economy coupled with a strong GDP growth and an excellent infrastructure. The city also has a market of locals who understand the importance of learning English and are seeking ways to improve on the language. It is a lucrative option that can be tapped into using appropriate business strategies as provided by the New Horizons English Language franchise system.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focusses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Shanghai, China. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.