Why is Bangkok a Great City for an Education Franchise?
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Bangkok, Thailand is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.
All strong business owners know that a vibrant and growing market offers excellent opportunities for building a business while reducing many potential obstacles. Bangkok, being the economic, educational and political center of Thailand, offers the infrastructure and human resources necessary for the growth of an English language business.
Some major reasons for Metropolitan Bangkok being a top location for an English language franchise are:
- Bangkok’s strong economy contributes heavily to the national GDP, including many multi-national corporations basing their regional offices here and many Thai multi-national companies basing their headquarters here.
- It has a large population of over 14 million; and is predicted to grow steadily in the future.
- Bangkok is the center of education with most of the country’s international schools and universities located in the city.
- It is a cosmopolitan city with developed infrastructure and amenities, geared to become one of the world’s megacities.
Here are further detailed reasons why Bangkok is a lucrative choice to operate and education franchise.
Economic Prosperity, Employment, and Population
As you may know quite well, Thailand is the second largest economy in Southeast Asia and a growing economic force in the region with Bangkok as the economic center. In 2014, the Thailand GDP was $405 Billion USD growing at 2.8% per annum[i], while the Bangkok Metropolitan Region accounted for over 44.2% of Thailand’s GDP in 2010[ii]. More recent data shows that the Bangkok Metropolis has a GDP of 436,479 THB per capita[iii]. It is almost certainly estimated to have grown as an even higher % to total GDP in the past six years, thus making it one of the top 10 Asian cities in terms of per-capita GDP. It is projected that the economy will grow at 3.7% in 2016 and 4.0% in 2017[iv].
Bangkok’s economy is made of many industries, yet manufacturing, wholesale/retail trade and tourism are the largest sectors driving this economy. As well, major commercial banks and financial institutions are located in Bangkok, including local Thai Kasikorn Bank, Bangkok Bank Public Co. Ltd. and TISCO Bank Public Co. Ltd., as well as many foreign financial institutions. Encouraged by inviting government policies for businesses, top multinationals have based their regional headquarters in Bangkok.
All of these multi-national and local institutions would prefer to hire new staff who are comfortable with speaking English as a second language. When observing the population size of the Metropolitan Bangkok Region of over 14 million and the average unemployment rate of 1.0%[v] in Thailand, it is easy to understand how difficult it is to find employees, and even more difficult to find employees that speak English. Clearly this is a growing economy, with a growing population rate of about 2.3%[vi], which needs more English speaking employable people. All of this adds up to a great economic opportunity to own an English Language Franchise.
Tourism, Infrastructure, Culture and Services
Bangkok can easily be called Asia’s most dynamic and culturally vibrant city with large numbers of non-English speaking locals interested in learning English to get better jobs. The city has a very modern infrastructure that is easily capable of handling a large population. Suvarnabhumi Airport has the capacity to manage more than 44 million international passengers a year, and last year saw a record 30 million tourists visiting Thailand, with that number projected to increase even further in 2016, reaching as high as 34 million[vii]. Add to this, rail connectivity, expressways and mass transit systems make travel comfortable, fast and easy. It is no wonder Bangkok is one of the world’s top tourist destinations, and with the large number of these tourists not able to speak Thai, English is the obvious second language for all of them.
The world knows, that Thai people are friendly and very conscientious about hospitality. This means the hotel industry in Bangkok is highly developed and boasts a large number of luxury hotels renowned for their hospitality, service and organization. There are, of course a great number of malls, markets and stores selling local and international items; and with its exotic food that is robust in flavour, eating out is affordable and memorable. Many of these establishments are certainly interested in hiring English speaking staff in order to improve their service to the large number of English speaking visitors arriving each day from abroad. This means there are more opportunities and target customers for you when you open your New Horizons English language franchise.
While the above is clearly focused on business and the economy, what about education in general in Bangkok. Well, with the Thai government spending 5.8% of Thailand’s GDP on education in 2012[viii], which increased from 3.8% in 2010, it is obvious education is a growing area too. This can be practically seen in that twelve years of primary education is free of cost in Thailand of which nine is mandatory. It’s obvious the government believes in improving the knowledge and capabilities of the local population. And this has paid off well, with Thailand having a high literacy rate of 96.7%, as of 2015[ix].
This means there is a great base of knowledge and intelligence across the Thai society, meaning the people have the overwhelming ability to learn new skills, including English as a second language. As an education hub, Bangkok offers a tremendous market for an education franchise with a large number of students and professionals seeking assistance in English language skills development.
To build an English language training business that quickly develops into a successful trade, think location. Considering the educational focus, economic development, market scale and infrastructure of Bangkok, it makes a great location for an English language franchise.
Overall, Bangkok has large population coupled with a strong GDP growth and an excellent infrastructure. It is a large market that can be tapped into using appropriate business strategies as provided by the New Horizons English Language franchise system.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focusses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Bangkok, Thailand. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus