Why Build an Education Franchise in Xi’an
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Xi’an, China is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.
One of the oldest cities of China, Xi’an is today the capital of Shaanxi province located in the northwest of China. The city has a large population, but low English proficiency. With growing demand for English learning in China, Xi’an becomes a location worth considering for an English language franchise. Here are some facts on why an education franchise in Xi’an is an idea worth exploring.
- China has low English proficiency with an EF EPI score of 50.94. Shaanxi province also registered low English proficiency.[iii]
- Xi’an has a large population of around 9.015 million with over 8 million permanent residents.[v]
- Economically, Xi’an grew exponentially, registering a GDP of RMB324.15 billion in 2012 with a growth rate of 14.5%.[vi]
- A tourist city with unique cultural heritage and modern infrastructure, Xi’an is on its way to becoming a world-class city.
Here are further reasons on why Xi’an is a location worth considering for an education franchise.
Education and English Learning
China has one of the largest education systems in the world. Law makes it mandatory for every child to have at least nine years of education. Schooling usually starts from six years. Primary schooling lasts for six years followed by second education, which is of three years. For higher education, a student must pass the entrance examination. In 2016 alone, around 9.4 million students took the National Higher Education Entrance Examination.[i] Matching the number of students are the number of universities. There are approximately 2,047 universities in China. In 2014, 7.27 million students graduated from universities across the country.[ii]
Medium of instruction in public schools is Mandarin Chinese. However, private and international schools offer instructions in other languages as well. When it comes to English, China doesn’t fare well. It is a low English proficiency country with an EF EPI score of 50.94.[iii] The country’s proficiency status has remained low for years despite efforts for improvement. The province of Shaanxi also registered low English proficiency with a score of 48.92.[iii] However, China is taking steps to improve their English knowledge. The 2016 report by EF Education First states that general English proficiency in China has improved year-on-year. Though it is still at the basic and intermediate level, there is definite improvement. The report found Shanghai and Hong Kong to be the most proficient in English.[iv] China’s emphasis on education, rising demand for English learning, and a large population are signs of a fertile market. Combined with the fact that Shaanxi has low English proficiency, Xi’an proves to be a good destination for an education franchise.
Population & GDP
The city of Xi’an is among the most populated cities of China. According to the sixth national population census of the People’s Republic of China, Xi’an had a population of 5.39 million inhabitants, as of 2010. However, since then, the population has risen substantially and is estimated to be around 9.015 million.[v]
Xi’an is fast developing into one of the prominent cities of China. It registered a GDP of RMB324.15 billion in 2012 with a growth rate of 14.5%.[vi] The primary industries in Xi’an include equipment manufacturing, software development, R&D, and aerospace technology. The city is expecting to get a major upgrade under the “One Belt, One Road” initiative, which involves 60 projects and an investment of over $18,53 billion.[vii] The provincial government is also planning the development of the Xi’ian New Area, which is located between Xi’an and the neighboring city of Xianyang. As it’s the focus of economic development in Northwest China, Xi’an will see further social and economic development. These factors can be a lucrative choice when one is considering to open an education franchise in Xi’an.
Infrastructure and Facilities
Famous world over for its terracotta warriors, Xi’an is a historical city with modern infrastructure. It is the cultural and technological hub of China that has retained its old world charm. Xi’an is easily accessible through air and land. The Xi’an Xianyang International Airport, two passenger railway stations, and long-distance buses make travel easy. For travelling within the city, there is the subway, taxis, city and suburban buses, and bicycles on rent. The city’s transportation has seen rapid development with freeways and ring roads being created to adjust the growing vehicles.
A tourist city, Xi’an has no dearth of cultural charms. A visit to the army of Terracotta Warriors, Xi’an City Walls, Big Goose Panda, and the Drum Tower is a must. Along with historical attractions, the city also has the most varied Chinese cuisines. From Sichuan dumplings to dandan noodles, you get a variety of tastes and flavors in Xi’an. The city offers the convenience of modernity and the liveliness of a rich culture.
With the city’s modern connectivity and rich culture, no wonder Xi’an is one of the top leading tourists destinations in China. Many tourists who come here do not speak Chinese and would require English assistance. Therefore, there will be an increase in hiring English speaking staff in the tourism and hospitality industry. With that said, this can be great news for business owners looking to open an English language franchise in Xi’an, China.
Government Incentives to Businesses
To encourage growth in the western regions of the country, China has undertaken the policy to provide greater investment and support to the western regions. For accelerating development in the region by attracting domestic and foreign investment, the government offers various incentives to businesses. Foreign Investment Promotion Bureau shares the incentives issued by the government to Xi’an city, which include measures for supporting small and medium-sized enterprises, and preferential policies for widening the channels of investment and financing.[viii]
Corporate tax rate in China stands at 25%, but can be reduced to 15% if a business fulfills certain criterion. Since incentives are not given in the form of grants, but tax benefits, companies can gain benefits in the various types of taxes levied such as value added tax, customs, and income tax. Companies in Special Economic Zones, and special sectors and regions receive the most benefits.[ix]
A large population growing steadily, low English proficiency, rising economic status, and modern infrastructure contribute to make Xi’an a top destination for an education franchise. With China’s focus on making Xi’an a world-class city, it becomes a market worth considering for an English language franchise. If you are planning to open a franchise business in China, consider Xi’an.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Xi’an, China. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.