Why is Taipei a great city for an Education Franchise?

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Taipei, Taiwan is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

Taipei, the capital city of Taiwan, is a large market for English language learning due to high demand for English proficiency and a large population. The city houses world-renowned universities, and various international and local schools. Here are a few important reasons that make Taipei a city of opportunity for an English language franchise.

  1. Taipei is the hub of education with eight world’s best universities located in the city.
  2. With 2.705 million (2016) residents, it is Taiwan’s most populous city. It ranks 7th in the world in terms of population density. This proves to be a huge market you can tap into.
  3. The GDP of Taiwan stood at US $529.60 billion in 2014, an all-time high.
  4. The city has modern infrastructure and high-speed transportation that adds to the quality of life.

Here are further facts that reveal why Taipei is a good destination for an education franchise.

Education and English Learning

Recent years have seen a steady growth in the quality of education in Taipei. The capital city has eight universities that rank among the world’s best in QS World University Ranking (2015-16).[i] Due to the high standard of education, students from Taiwan regularly achieve the highest scores in the world, especially in science and mathematics.[ii]

The Ministry of Education of Taiwan controls Education in Taipei. Their policy is to have young learners learn English right from elementary school. Since English learning is compulsory starting from Grade 3, it shows the importance of the language in the city. Proficiency tests are regularly conducted to ensure that the students obtain basic English ability.[iii] This proves that the English language is a significant one in Taipei. Language schools are a big industry in Taiwan.

These schools are operated as business chains or individual institutes. From a young age, children are made to speak in English by memorizing words and sentences often with the help of a native speaker. Students go to cram schools after school, usually between 4pm to 9pm in the evening.

Parents understand the importance and necessity of having their children achieve English proficiency, which they see as essential for higher education, securing a job, and communicating internationally. According to the British Council, Taiwan was among the top three sources of English Language (EL) students for the U.S. in 2004.[iv] Over 10,000 EL students from Taiwan undertook the EL courses in 2004, making it one of the leading Asian sources of EL students. As the demand continues to grow, this proves to be a logical and lucrative choice in opening an English language franchise.

Population & GDP

According to the World Population Review, there are 2.705 million permanent residents in Taipei City (2016)[v] and 7.045 million residents in the Taipei-Keelung metropolitan area. This region has a substantial working adult population. According to Taipei City Government, population between ages 0-14 was 382,795, the working adult population between ages 15-64 was 1,938,993, and the population above 65 years of age was 380,527 by the end of 2014.[vi]

Economically, Taiwan shows strong and sustainable growth. The GDP of Taiwan was US $529.60 billion in 2014, an all-time high, as reported by the World Bank.[vii] Every business owner knows that facts and figures are important. With such vast population statistics and strong GDP growth in Taipei, opening an education franchise is sure to be a wise choice.

Infrastructure and Facilities

Taipei has a developed infrastructure consisting of high-speed trains, vast highway network, and high-speed rail system. Since the launch of Taiwan’s high-speed trains, passengers can commute back and forth between northern and southern Taiwan on the same day. Taiwan has over 40,000 kilometers of roads with the 373-kilometer Sun Yat-sen Freeway and the 432-kilometer Formosa Freeway making traveling within the country fast and convenient.[viii]

Taiwan is the first nation to replace its freeway toll stations with Electronic Toll Collection (ETC) system that calculates the toll based on the distance traveled. To reduce traffic congestion in Taipei City, dedicated bus lanes and mass rapid transit systems are used. The high-speed rail has drastically reduced the travel time between Taipei and Kaohsiung to just 96 minutes. This is great news for those looking to open their English language franchise as it adds convenience and ease when hiring for your business. Locals can visit their hometown as and when they want, and foreigners can take advantage of the great transport system to work in the city.

Government Incentives to Businesses

To tackle the impact of global economic decline, The City Government is offering its resources to creating investment opportunities, increasing private consumption, and inviting businesses to invest in Taipei. Foreign companies can obtain incentives and subsidies from the government, as part of the Ordinance ‘Taipei Municipal Self-Government Ordinance for Industrial Development’. In a bid to attract businesses to make investments in Taipei, the government doled out NT$474.31 million in incentives and subsidies to businesses.

Other programs for SMEs are also being utilized in Taipei. Multiple companies received central government subsidies totaling NT$32.7 million in 2014, and NT$29 million were given in aid to another group of companies as part of the Small Business Innovation Research program. Taipei is the first city in Taiwan to establish an ‘Asia-Pacific Economic and Trade Service Center’ to attract businesses.

Moreover, foreign buyers from Germany, Brazil, Turkey and other areas were invited to carry out procurement in Taipei, with resultant purchases amounting to some US$80 million.[ix] For business owner’s looking to open their English language franchise, they can look to take advantage on these subsidies and schemes in Taipei.


Taipei has the vital requirements that make it a city of opportunity for an education franchise. Consistent demand for English learning, a large population, modern infrastructure, and economic stability all contribute in making it a location that can support and help a business flourish. To build a franchise business that has an edge owing to its location, consider Taipei.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focusses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Taipei, Taiwan. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.

[i] https://www.topuniversities.com/university-rankings-articles/qs-best-student-cities/taipei

[ii] https://www.expatarrivals.com/taiwan/taipei/education-and-schools-in-taipei

[iii] https://www.jfs.tku.edu.tw/wp-content/uploads/2014/01/162-A03.pdf

[iv] https://www.britishcouncil.org/sites/default/files/a-review-of-the-global-market-for-english-language-courses.pdf

[v] https://worldpopulationreview.com/countries/taiwan-population/

[vi] https://english.gov.taipei/ct.asp?xItem=1084529&ctNode=29491&mp=100002

[vii] https://www.tradingeconomics.com/taiwan/gdp

[viii] https://www.taiwan.gov.tw/ct.asp?xItem=136112&CtNode=3800&mp=1

[ix] https://www.gov.taipei/ct.asp?xItem=127455258&ctNode=82596&mp=100105