Why Choose Santiago for an Education Franchise?
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Santiago, Chile is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.
Santiago, the capital of Chile, has a high concentration of population with rising demand for English learning. It mirrors Chile’s endeavour to become an English proficient nation. Combined with a stable economy and favourable business policies, Santiago offers major opportunities for an English language franchise. Here are some facts on why Santiago may be an excellent place for an education business.
- Chile has low English proficiency. It moved from ‘very low’ to ‘low’ from 2011 to 2015.[iv]
- Chile is one of the most prosperous regions in South America [vi] with Santiago generating almost 50% of the country’s GDP.[vii]
- Santiago Metropolitan area is Chile’s most densely populated region with a population of 7.2 million.[vi]
- Santiago is a smart city with excellent technological connectivity and a developed infrastructure.
Here are further reasons why Santiago is a location worth considering for an education franchise.
Education and English Learning
Chile’s literacy rate is as much as 96%, primarily owing to education being compulsory for up to 18 years of age.[i] The education system in Chile is divided into primary, secondary, and tertiary education. A large number of Chileans send their children to public schools, as they are funded by the government. The state also provides education vouchers that cover about 93% of primary and secondary education, making it easy for the people to afford education.[ii] Private and international schools are expensive, but provide a deeperr standard of education. Spanish is the medium of instruction in public schools, which forces many expats to send their kids to international schools. Due to these educational factors, Santiago can be a lucrative choice for those interested in opening an education franchise.
Education has great importance to the Chileans. Almost all children in Chile between 6 and 14 years of age are registered in primary education. As many as 88% of them continue through secondary education.[i] According to the British Council, Chile has the fourth largest proportion of primary students in private schools in the world.[iii]
Though English is a compulsory subject in primary and secondary school, English proficiency is low in Chile. Data from EF Education First Charts show that Chile’s ranking in English proficiency has grown from ‘very low’ to ‘low’ from 2011 to 2015.[iv] The growth was the result of the English proficiency development program called the Programa Inglés Abre Puertas or the English Opens Doors Programme (EODP), which was created to provide the young with at least some English proficiency. Chile is focused on developing an English speaking population majorly due to economic reasons. The British Council states that 82% of non-learners say they would study English to improve their career prospects.[iii] For an English language franchise, the huge demand for English learning and the government’s support towards developing English proficiency means ample opportunities for business growth.
Population & GDP
The Santiago Metropolitan area has a population at 7.2 million.[vi] That makes it Chile’s most densely populated area. For comparison, the population of Chile is estimated to be 18.19 million in 2016.[vi] Chile is the 6th most populous country in South America after Brazil and Columbia.[vi]
As for the economy, Chile is one of the most prosperous regions in South America [vi] and one of the fastest growing economies in Latin America.[viii] It leads the continent in per capita income.[vi] Santiago generates almost 50% of the GDP of Chile.[vii] According to the World Bank, the GDP of Santiago touched $240.2 billion in 2015.[viii] Since 2009, the GDP of the city has gone up 26% in real value terms.[vii] Santiago is truly the economic powerhouse of the country as it contributes majorly to the GDP of Chile as compared to the rest of the country. Even the disposable income per household in Santiago was 52% higher than in the rest of Chile.[vii] With a large population, economic prosperity, and higher spending power, Santiago proves to be a favourable location for an education franchise.
Infrastructure and Facilities
Santiago was titled the number one smart city in Latin America by Fast Company.[ix] The city has an extensive public transportation system with the metro, buses, and taxis. With the city’s modern connectivity and great transportation system, it helps the opening of an English language franchise. As well, it was ranked third in the world for its technological connectivity.[x] This is excellent, as a portion of the New Horizons English program is delivered via technological means.
Santiago is well-connected to all important capitals of the world. It has 111 direct flights to Argentina, 53 to cities in the U.S., and 37 to Europe.[x] Known as the city with a view, Santiago has many hillside parks, museums, a lively nightlife, and world-class hotels and restaurants. Famous places in Santiago include Museo de la Moda, La Chascona, and Cerro San Cristobal. With the Andes and the Chilean Coast Range overlooking the city, Santiago abounds in natural beauty. This modern city with towering buildings presents a unique mix of magnificent natural beauty and manmade wonders. These points you may be very aware of, but when considered as a destination, many tourists want to visit Santiago. Many of these tourists do not speak Spanish, therefore English is the language of choice. This is another reason why Santiago can make a great place for an English language franchise.
Government Incentives to Businesses
Chile is known for its business-friendly policies, stable currency, and an honest government. The country is investing heavily in innovation through its program called the Start-Up Chile program. Under it, certain start-ups (global companies with high potential) are offered $40,000 equity-free investment.[ix] As for taxation, companies with foreign investment follow the same tax system as Chilean business entities.[xi] There are no limits on foreign ownership or control of businesses.[xii] Initiatives such as the 2002 Investment Platform Initiative or “The Initiative” provide incentives to businesses such as tax exemptions for overseas shareholders. These initiatives and incentives make Chile an attractive destination to foreign businesses[xi], therefore opening an English language franchise can be a lucrative choice.
Chile’s encouraging business policies, high demand for English learning coupled with low English proficiency, and economic stability plus a modern infrastructure make it a valuable destination for an education franchise. With the country’s focus on making its population English proficient, there is no dearth of opportunities for an English language franchise. If you are looking to build an English language business in South America, Santiago is a destination worth considering.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Santiago, Chile. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.