Why is Osaka a Great City for an Education Franchise?
Hello and welcome to the New Horizons English language franchise website. If you are looking for profitable locations and opportunities for an education franchise, you have come to the right place. We believe that Osaka, Japan offers impressive prospects for a business in education. That is why we are pleased to share our overview of the education franchise opportunities existing in Osaka.
Osaka, as you may be aware, is a Japanese port city. Historically being a merchant city, today it is known as one of Japan’s top economic centers. It has an impressive economic growth, a large and diverse population, and world-class educational institutes. Some reasons that make Osaka a valuable destination for an English language franchise are:
- It has high demand for English language learning owing to globalization.
- Osaka Prefecture shows remarkable economic growth with its GDP at 36,6000 trillion yen.[i]
- Osaka Prefecture has a population of 8.84 million, which is comparable to the entire population of Austria.[ii] This is a huge lucrative market you can tap into.
- The city provides developed infrastructure, and government assistance to SMEs.
Below you can find details of why Osaka makes a good location for an education franchise.
Education and English Learning
English education in Japan is fast becoming a necessity. Primarily due to globalization, Japanese students and professionals are feeling the need to learn English. Toru Nakahara, a lawyer turned school principal who became the youngest head of a prefectural board of education, summarized the English-speaking issue in these words: “One thing I noticed when I was in Ann Arbor (Michigan) was the necessity to have English-speaking abilities, otherwise nobody outside of Japan is even going to acknowledge you.”[iii]
To resolve English-speaking problems among Japanese students, he started courses that empowered students with English proficiency. “Whether you like it or not, you need to deal with other cultures, and you need to deal with people outside of Japan,” Nakahara said. This means that inevitably, Japanese students will have to start brushing up their language skills and proficiency.
Osaka attracts a large number of students due to its reputable universities. Some of the top universities in Osaka include the Osaka Kyoiku University, Osaka University, and Momoyama Gakuin University. Osaka University is placed 58th in the QS World University Rankings.[iv] The need for learning English is rising among students and professionals due to cultural and international business exchanges. That provides opportunity for a New Horizons English language franchise to grow in this market.
Population & GDP
You may certainly be aware that Osaka is an important city in Japan, although small in size, it ranks 46th out of 47 prefectures.[i] This has not stopped this great city from expanding, and Osaka prefecture now has a population of 8.84 million.[ii] This makes it the second most populated Japanese city after Tokyo. The population of Osaka is comparable to the entire population of Austria. A large population with high demand for English training makes Osaka a rewarding market for an English language franchise.
Being the economic center of the Kansai region, Osaka Prefecture has shown tremendous economic growth. The following statistics reveals the economic strength of Osaka:
- The GDP of Osaka Prefecture is 36,6000 trillion yen.[i]
- The total production in the area reaches over 36.84 trillion yen. Osaka Prefecture houses around 440,000 business places, out of which 210,000 are within the city of Osaka.[ii]
- More than 425 stock exchange listed companies have their headquarters in Osaka Prefecture. Eight Fortune 500 companies for 2014 are located in the city.[ii] Many companies have chosen this city as a base because it is a lucrative choice.
There is also a variety of industries and international businesses here, which ranges from: electronics, technology, information and communication, retail, and manufacturing, Osaka has it all. For business owners looking to open an Education Franchise, The Kansai region, which includes the city of Osaka, Kobe and Kyoto, has production that is more than some developed countries.
The graph below shows the GDP (nominal) of world’s major economies (2010): Unit billion US dollar. If Osaka Prefecture was a country, it would be the 17th largest economy of the world…
Source: The Outline of Osaka Economy 2015[v]
Infrastructure and Facilities
Osaka is a developed city with modern infrastructure and ample facilities for businesses. For SMEs, the government offers various incentives and assistance. According to Osaka City Government Economic Strategy Bureau[v], Osaka Sangyo Sozokan or Osaka Urban Industry Promotion Center is a support base for SMEs and offers help in resolving management issues, management innovation, B-to-B opportunities, and business counselling. In year 2014, there were 5,811 business consultation cases conducted.[v] New business owners who are interested in owning an English Language Franchise can tap into these resources for an easier start up in the city.
The Osaka Municipal Technical Research Institute (OMTRI) offers assistance in technical issues. SMEs can receive technical consultation, analysis and measurement services, and commissioned research. In 2014, there were 11,843 cases conducted by the OMTRI.[v] The Osaka City Government Economic Strategy Bureau also provides funding to SMEs in Osaka city. They help to set up start-ups and businesses by cooperating with the Credit Guarantee Cooperation of Osaka.[v] In Osaka are organized seminars and workshops for new entrepreneurs. Business incubators are provided in the early stage of a business to help strengthen management. This is all very essential and helpful for business owners who are new and need some guidance or direction. These workshops also provide tips and tricks to run a more effective education franchise.
Along with business opportunities, Osaka also provides high standard of living, effective transportation, and ample entertainment. In terms of personal safety, Osaka ranks 32nd along with Tokyo and Yokohama.[vi] The cost of living in Osaka is also 26% cheaper than that in Tokyo.[vii] This makes it a comfortable and affordable place to settle down in.
The systems and the structures an education franchise needs are present in Osaka. It has the demand, the infrastructure, a growing economy, and the support required for an English education franchise to flourish. Considering the various facts, you can consider Osaka as a good location for an English language business.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focusses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Osaka, Japan. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.