Why Build an Education Franchise in Munich

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Munich, Germany is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

The capital of the German state of Bavaria, Munich is among the richest cities of the world with the highest purchasing power among all major German cities. English learning is an important part of education in Germany. Though German is the medium of instruction in public schools, English is given its due importance. This has created good demand for English learning, especially among the young. Here are some facts on why it is rewarding to build an education franchise in Munich.

  1. Germany heavily relies on English knowledge for international trade and employment opportunities.
  2. Munich is the third largest city of Germany with its urban area having a population of 2.6 million.[iv]
  3. Economically prosperous, Munich is among the top 20 richest cities in the world.[viii]
  4. The purchasing power in the city is the highest among all large German cities, and 38% higher than the national average.[vii]
  5. Munich is among the top ten cities for mobility in the world. It is Germany’s leader in technology and home to around 22,000 high-tech companies.

Here are further reasons on why Munich is a location worth considering for an education franchise.

Education and English Learning

In Germany, each state can enforce their own educational system. Education is compulsory for children between six and 12 years of age.[i] Depending upon the state, mandatory education can stretch until 10 – 16 years of age. School curricula may also differ slightly in each state. Compulsory schooling in public schools is free of cost though parents are required to pay for certain school supplies such as exercise books.

The medium of instruction in public schools is German. In primary school, children are introduced to a foreign language and study core subjects such as mathematics, science, computer skills, etc.[ii] In secondary school, children study two compulsory foreign languages, usually English, French, Spanish or Latin. The impact of early English learning is seen in the country’s English proficiency index. Germany ranked 11th in the 2015 EF index with high English proficiency.[iii] There is recorded higher English proficiency levels in 18 to 20 year olds than in other age groups in the German-speaking countries of Central Europe.[iii] Also, there is found to be a relationship between income and English knowledge, and a country’s English levels and their accomplishments in innovation.[iii] As a nation that depends upon exports, Germany heavily relies on English knowledge to deal with international companies and associates. The importance of English learning makes Munich a good market to explore for an English language franchise.

Population & GDP

Munich is the third largest city of Germany after Berlin and Hamburg. Its estimated population stood at 1.4 million in 2014.[iv] However, the urban area of Munich has a much larger population of 2.6 million.[iv] As part of this population, Munich attracts a considerable number of immigrants and expatriates, including the Turks, Albanians, Croats, and Serbs. It has the highest percentage (27.6%) of foreign nationals in Germany, making up for its diverse culture.[vi] Forecasts reveal that the population of Munich is expected to exceed 1.6 million by 2018.[vii] The city has been registering a phenomenal growth in population (15.1%) over the last ten years.[vii] With that said, the larger the population, and the more foreign national; the higher the demand in education. This can be one of the many factors when one is considering to open an English language franchise in Munich.

Economically prosperous and one of the fastest growing cities of Germany, Munich is the second largest employer in Germany. The city’s nominal GDP in 2012 was €83.4 billion with a year-on-year of 3.3%.[vii] Munich alone generates 31% of Bavaria’s total GDP.[vi] The service sector is the major industry, contributing 75.9% of Munich’s GDP.[vi]

Economic prosperity has made the city rank among the top 20 richest cities in the world.[viii] According to Munich’s Department of Labor and Economic Development, the purchasing power of the people of Munich is 38% higher than the national average, and the highest among all large German cities.[vii] The purchasing power registered a significant growth of 7.4% and stood at €29,689 per inhabitant in 2014.[vii] High purchasing power and affluence in Munich makes it an important location for an English language franchise business.

Infrastructure and Facilities

Technologically, Munich is Germany’s leader. It has approximately 22,000 high-tech companies in telecommunications, electronics, aerospace, engineering, etc.[ix] Along with IT, Munich also has an abundance of small craftsmen and manufacturers, and medium-sized businesses, giving it a diversified industry. These global companies in globally orientated industries, all have a need for increased English proficiency amongst their emplloyoees. Although the city is progressing rapidly in technology and innovation, it preserves its age-old traditions, making for a beautiful mix of culture and modernity.

Munich is among the top ten cities for mobility in the world. It has Germany’s second largest airport, which serves as an important hub of transportation in Europe. The geographical location of the city also helps in easy commute. Munich is located in the south of Germany and the center of Europe, making it easily accessible from major cities like London, Milan, Paris, Budapest, and Vienna. Public transport in Munich and its surrounding areas is highly developed as well.

The city houses some of the oldest buildings of mesmerising architecture. Its many museums and art galleries hold the Bavarian heritage. Famous for its annual Oktoberfest and beer halls, Munich has a lot to offer to residents and tourists.

Being one of the top ten cities in the world for mobility, Munich is one of the leading tourist destinations around the world. Many tourists do not speak German and would require English assistance. Naturally, the tourism and service industry would have a high demand in English speaking staff to cater to their needs. This can be a lucrative choice when one chooses to open an English language franchise in Munich.

Government Incentives to Businesses

The government offers various grants and incentives to certain businesses and projects. Grants and subsidies such as EXIST, FLÜGGE, BayTOU, SIGNO sponsorship for SMEs, innovation vouchers for SMEs, and Erasmus for young entrepreneurs are provided by the German or state government, or by the European Union.[x] Bavaria offers a variety of funding services to foreign investors. Though the available funding varies from region to region, large enterprises can be reimbursed for up to 20% of eligible investment costs, medium-sized up to 30%, and small enterprises up to 40%.[xi] Usually, funding is offered for investments, working capital, R&D, specific purposes, and personnel. Support is offered at all business phases. To assist investors, Germany’s economic development agency, Germany Trade and Invest (GTAI), offers an extensive online guide for investors. This would mean great news for a business owner looking to open an education franchise here.


Prosperous, developed and education centric, Munich has all the vital ingredients for the success of a new education franchise business. High purchasing power and importance of English learning adds to the attractiveness of Munich as an appealing location for an English language franchise. If you are looking for a location for your education franchise, explore Munich.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Munich, Germany. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://www.angloinfo.com/how-to/germany/family/schooling-education

[ii] https://www.expatica.com/de/education/Education-in-Germany-German-school-system_101611.html

[iii] https://media.ef.com/__/~/media/centralefcom/epi/downloads/full-reports/v5/ef-epi-2015-english.pdf

[iv] https://worldpopulationreview.com/world-cities/munich-population/

[v] https://www.worldometers.info/world-population/germany-population/

[vi] https://www.muenchen.de/rathaus/wirtschaft_en/munich-business-location/economic-data.html

[vii] https://www.wirtschaft-muenchen.de/publikationen/pdfs/aer15_summary.pdf

[viii] https://www.insidermonkey.com/blog/20-richest-cities-in-the-world-by-2015-gdp-per-capita-376402/?singlepage=1

[ix] https://www.messe-muenchen.de/en/company/messe_metropole_muenchen/wirtschaft_infrastruktur_1.php

[x] https://www.muenchen.de/rathaus/wirtschaft_en/business-development/finance-funding.html

[xi] https://www.gtai.de/GTAI/Navigation/EN/Invest/Business-location-germany/Business-climate/investment-incentives.html