Why Lyon, France is a Favorable Location for an Education Franchise
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Lyon, France is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to own an English language franchise.
Lyon has been a commercial center of France for 500 years[i], and is home to some of the top educational institutes of the country. The city attracts a large number of students from France and other countries because of the high standard of education.
Here are some facts that make Lyon a valuable location for an English language franchise.
- Lyon is the second-largest university town in France with nearly 102,000 students.[v] This is a sizeable target pool for your business.
- The city has a very stable economy with an average annual GDP of $84.05 billion.[x]
- It is the second-largest metropolitan city in France and the biggest city in Rhone-Alpes with a population of 2,214,068 (2012).[vii]
- Lyon is a developed city with modern infrastructure and lower property prices.
Here are further details on why Lyon, France is a location worth considering for an education franchise.
Education and English Learning
Lyon is the second-largest university town in France.[v] The city is invested in education and uses a large part of its budget for the construction of their educational institutes. Nearly 102,000 students study in the various academic institutions in Lyon.[v] The universities of Lyon offer the highest standard of higher education in engineering, IT and health. Centrale de Lyon, for example, is ranked fifth in France and joint 188th in the world.[ii] Lyon is ranked 46th in the QS best student cities.[ii] The locals take their education very seriously and are willing to spend to improve themselves. Cité Scolaire Internationale de Lyon (CSI), the École centrale de Lyon and the University of Lyon are some of the top schools and universities in the city.
However, France was ranked the lowest in English proficiency in all EU countries by a study published by the language-training firm Education First in 2014.[vi] According to the study, English skills can be further improved in France. Sixty-three countries were surveyed in the study and France was ranked 29th among them in terms of English proficiency. As the influence of French is receding and the necessity of English in the international arena is becoming evident, the French are now embracing the English language. With a vibrant student life, good demand and lower cost of living, Lyon is a good destination for an education franchise.
Population and GDP
Lyon is the second-largest metropolitan city in France and the biggest city in Rhone-Alpes. The population density of the city is a whopping 10,000 people per sq km.[ix] It is behind Paris and Marseille in terms of total population, but makes the second-largest metropolitan area in France after Paris.[ix]
The average annual GDP of Lyon is $84.05 billion with the average GDP growth rate of 2.22%.[x] France is the fifth largest economy in the world with services contributing over 70% to its GDP.[xii] The country boasts of having a highly educated labor force and an unemployment rate of just 9.9% (June quarter of 2016).[xiii] Those in the labor force are highly educated and driven. They have spending power to improve themselves to give them a competitive edge. This is great news for anyone looking to open an Education Franchise.
Infrastructure and Facilities
Lyon is a developed city with modern infrastructure. It has an excellent transport system that connects it to all major European cities. The Lyon-Saint Exupéry international airport offers flights to over 115 destinations around the world. People working in the travel industry know the importance of learning another language. They will be deemed more valuable and can qualify for certain roles and promotions. As for the railway, a high-speed rail line from France to Italy will finally be constructed. The line when it’s ready in 2028 will allow passengers to travel between Paris and Milan in only four hours. People in the travel industry will inevitably be looking to improve themselves and to learn an international language. This makes it a lucrative choice to open an English language franchise.
Lyon is a UNESCO world heritage site, world famous for its historical and architectural monuments. It is the second most-visited tourist city in France. An important cultural centre, it has ancient cathedrals, monuments, and buildings. Notre Dame de Fourvière, Cathedral Saint Jean, Place Bellecour, and the Modern Art Museum are some of the must-see places in Lyon. The French city is famous for its food and is, therefore, often called the gastronomic capital of France. Here, you will find various Michelin starred restaurants along with local cafés and eateries. Countless people working in tourism, F&B, retail and travel industry will have to seek ways to improve themselves and learning English proves to be a popular opinion. Opening an education franchise will prove to be a logical choice
Lyon for Businesses
With lower prices, modern infrastructure, a pool of talent and a thriving economy, Lyon presents itself as an attractive destination to businesses. For an education franchise, the city’s various educational institutions that attract a large number of students provide a ready market to tap into. Business property prices and rents are much cheaper in Lyon as compared to Paris, helping new companies set up business more easily.
The French government offers French and foreign investors cash grants or subsidies under certain restrictions. Subsidized loans are also provided to French and foreign investors to encourage investment. Tax incentives and other types of financial aids may also be provided to new businesses. The French local authorities also help foreign investors to rent or purchase property. This is to aid new businesses and is great news for anyone looking to open a English language franchise.
Lyon is well connected to the rest of Europe and has a dynamic economy. Many international companies such as Emirates, Sanofi Pasteur, Renault Trucks, and Boiron have a presence in Lyon. With the facilities, the infrastructure, and the assistance provided to businesses, an education franchise has sufficient opportunity to succeed.
The many benefits provided by Lyon such as a flourishing market, economic prosperity, and developed infrastructure makes it a favorable location for an English language franchise. If you are looking to build an English language business in Europe that can grow into a successful franchise, consider Lyon.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason, we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Lyon, France. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.