Why Choose Istanbul for an Education Franchise?

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Istanbul, Turkey is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

The economic centre of Turkey, Istanbul is its largest and most populous city. Being a country with very low English proficiency[iv] and thriving economy, Istanbul has a lot to offer to an English language franchise. Here are some facts on why Istanbul is a favourable destination for an education franchise.

  1. Turkey has very low English proficiency and ranks 51 out of 72 countries.[iv] Turkish being the medium of instruction in schools is one major contributor.
  2. Istanbul has a large population of 14.6 million (as of 2016) [vi] while Turkey’s population is estimated to be over 78 million (as of 2015). [vii]
  3. Turkey is Europe’s sixth and the world’s 16th largest economy.[x] It is the fastest growing nation among the OECD countries with an average growth rate of 5%.[x]
  4. Istanbul is a megacity with sophisticated infrastructure and facilities. The city is on its way to becoming an international financial hub by 2018.

Here are further reasons on why Istanbul is a location worth considering for an education franchise.

Education and English Learning

The education system in Turkey is controlled by the state. Education is compulsory for children between age 6 and 14.[i] The importance of education among the Turks is evident from the fact that the enrolment rate for this age-group was 100% in 2001.[ii] During the mandatory primary schooling, students are taught Turkish, mathematics, arts, and sciences. English and other foreign languages are sometimes taught.[ii] Public schools offer free education. Private high schools, however, can charge about $4000 per year.[ii] Both public and private schools follow a similar curriculum, but private schools offer more extracurricular activities. Universities in Istanbul offer 2-4 years of under-graduate study, and two years of graduate studies. The quality of educational institutes in the city varies. It has some of the top schools and universities that are at par with their American counterparts and also those with a lower standard of education.

The medium of instruction in public schools is Turkish [iii], which contributes to making Turkey a country with very low English proficiency.[iv] It ranks 51 out of 72 countries with an EF EPI score of 47,89.[iv] The problem of English in Turkey remains even though students are exposed to the language in school. According to a 2014 report by TEPAV, the Economic Policy Research Foundation of Turkey, more than 95% of the students in Turkey can’t respond to questions asked in English.[v] With Turkey’s economy based on exports and its people interacting more and more with the people of other countries, Turkey is looking to develop English learning among its populace. For an education franchise, the expected growth in English learning provides an early opportunity.

Population & GDP

The largest city in Turkey, Istanbul is the most populous as well. In fact, it is the fifth largest city in the world in terms of population within city limits.[vi] The population of Istanbul stood at an estimated 14.6 million in 2016.[vi] On the other hand, the population of Turkey stood at an estimated 78.7 million, as of 2015.[vii] That shows a growth rate of 13.4 where the population of the country grew by a whopping 1.45 million from 2015 to 2016. As for Istanbul, it is not only the most populated city of Turkey, but is also the most densely populated. It has a population density of 2,821 people per square km, which is 27 times more than in the rest of Turkey. The population density in the rest of Turkey is 102 people per square km.[ix] As much as 18.6% of Turkey’s total population resides in Istanbul.[viii] Another interesting fact about Turkey is that 92.1% of its total population lives in cities and district centres, and only the remaining 7.9% resides in rural areas. A large population with high demand in English learning will make Istanbul a rewarding market for an English language franchise.

Istanbul is the economic centre of Turkey, contributing $180 billion to the country’s GDP.[x] The city contributes 46% of the total exports and 40% to Turkey’s total import.[xi] In Istanbul, you’ll find Turkey’s largest companies and international firms, including Citibank, Borsa Istanbul, and Merrill Lynch. Businesses are attracted to Turkey as it is Europe’s sixth and the world’s 16th largest economy.[x] According to the OECD, Turkey will be the third highest growing country after China and India by 2017.[x] Currently, it is the fastest growing among the OECD countries with an average growth rate of 5%.[x] Other countries recorded an average growth rate of 1.7%.[x] Being the centre of commerce and industry with a large population and a thriving economy, Istanbul is a great location to explore for an education franchise.

Infrastructure and Facilities

Istanbul’s strategic location makes it an important destination for both the East and the West. An ancient city still holding many of its architectural treasures, Istanbul is also a meeting place of the old and the new. This megacity has magnificent mosques, museums and galleries that remind us of the bygone eras, while bars, restaurants and markets that let us enjoy the contemporary facilities. For travelling around the city, there is the metro, buses, trams, ferryboats, trains and taxis. The city has two airports: the main Ataturk International Airport, and the Sabiha Gökçen Airport.

Turkey is further improving its transportation with mega projects. It includes building a third airport, new highway and bridges, and road and railway links. These ongoing projects have already created around 8.6 billion liras ($3 billion) for the Turkish economy and has created more than 65,500 jobs.[xii] The country has invested $90 billion in major transportation and communications projects in the last 13 years.[xii] To turn Istanbul into an international financial hub, the Istanbul Finance Center is being developed and is scheduled to be completed by 2018.[xiii]. It will have the head offices of Turkey’s governing bodies of financial markets, state-owned banks, and related businesses. With Istanbul’s impressive transportation system, ever improvement on transportation projects and rich heritage, this city is one of the world’s top destinations. Due to many tourists, only able to speak English, and the growing presence of local businesses doing international trade along with MNC’s having a presence in Istanbul that both require English language as a means of communication, it all bodes well for business owners looking to open an English language franchise in Istanbul.

Government Incentives to Businesses

The government offers various attractive incentives to investors, including exemption from customs duties, VAT exemption, tax reduction, income tax withholding allowance, interest rate support, land allocation, and VAT refund. The type of incentive offered varies according to the region where investment is done, the amount of investment, and specific capacity conditions.[xiv] The four types of investment schemes are: general investment incentive scheme, regional investment incentive scheme, large scale investment incentive scheme, and strategic investment incentive scheme.[xv] Under this new system of incentives started in 2012, businesses receive more support from the government to build and run their operations. With the government’s support to business, this makes it a very lucrative choice when opening an English language franchise.


Being a city with a large population, flourishing economy, and limited English proficiency, Istanbul is a good market for an English language franchise. With sophisticated infrastructure and a supportive government, this city is fully capable of providing the building blocks for an education franchise. If you are looking to build an education franchise in Turkey, Istanbul is a city worth considering.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Istanbul, Turkey. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://www.studyinturkey.com/content/sub/education_system.aspx

[ii] https://www.easyexpat.com/en/guides/turkey/istanbul/school/school-system.htm

[iii] https://www.expatarrivals.com/turkey/istanbul/education-and-schools-in-istanbul

[iv] https://www.ef.com/wwpt/epi/regions/europe/turkey/

[v] https://rudaw.net/english/middleeast/turkey/02082014

[vi] https://worldpopulationreview.com/world-cities/istanbul-population/

[vii] https://www.tradingeconomics.com/turkey/population

[viii] https://www.dailysabah.com/nation/2016/01/28/turkeys-population-expanding-istanbul-still-most-crowded-city

[ix] https://www.greatistanbul.com/numbers.html

[x] https://www.gov.uk/government/publications/turkey-latest-killer-facts-about-the-economy/turkey-latest-killer-facts-about-the-economy

[xi] https://www.istanbul.com/en/explore/info/the-economy-of-istanbul

[xii] https://www.hurriyetdailynews.com/minister-reveals-details-about-giant-infrastructure-projects-in-turkey-.aspx?PageID=238&NID=97809&NewsCatID=345

[xiii] https://www.invest.gov.tr/en-US/infocenter/news/Pages/180815-turkey-mega-projects-2023-vision.aspx

[xiv] https://www.invest.gov.tr/en-S/investmentguide/investorsguide/Pages/Incentives.aspx

[xv] https://www.kpmg.com/TR/en/IssuesAndInsights/ArticlesPublications/Documents/The-New-Investment-Incentives-in-Turkey.pdf