Why Hanoi is a Top City for an Education Franchise

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Hanoi, Vietnam is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

The capital of Vietnam, Hanoi is also its second largest city by population. It has a large population with an upcoming middle class, high economic growth, traditional importance of education, and moderate English proficiency. These four factors make Hanoi a valuable destination for an English language franchise. Here are some facts on why Hanoi is a good choice for an education franchise business in Asia.

1. The education-centric Vietnam has moderate English proficiency. It ranks 31 out of 72 countries in Asia.[ii]

2. The population of Hanoi is estimated to be 6.4 million [iii] and has a growth rate of 2.17%.[iv] From among the 90 million inhabitants of Vietnam, 60% are of working age.[viii]

3. Vietnam’s GDP per capita growth has been among the fastest in the world. Its GDP reached an all time high of US$193.6 billion in 2015 [vi] and is expected to grow at 6.5% in 2017.[vii]

4. Vietnam is one of the most advantageous destinations for investors in South East Asia because of its consistently high economic growth, low wages and a growing middle class.

Here are further reasons on why Hanoi is a location worth considering for an education franchise.

Education and English Learning

As for English, Vietnam is a country with moderate English proficiency. On the EF EPI score, it ranks 31 out of 72 countries in Asia with a score of 54.06.[ii] Some regions of Vietnam (south central coast) has low proficiency, but Hanoi, being the capital of Vietnam, has moderate proficiency with a score of 53.66.[ii] Vietnamese is the medium of instruction in public schools with English introduced to students only in lower secondary education if they choose it over French. Most Vietnamese struggle with English and that has created a fertile market for private English teaching institutes in Vietnam. The insufficient English skills of the Vietnamese and the immense importance of education in the country makes Hanoi a good destination for an English language franchise in Asia.

Population & GDP

The population of Hanoi is estimated to be 6,451,909, according to the national consensus of 2009.[iii] For comparison, the population of Vietnam was estimated to be 90 million.[viii]

Economically, Vietnam has done remarkably well, the World Bank says.[v] Since 1990s, the country’s GDP per capita growth has been among the fastest in the world, holding an average of 6.4% a year in the 2000s. Vietnam’s GDP in 2015 reached an all-time high of US$193.6 billion [vi] and is set to grow at 6.5% in 2017.[vii] The manufacturing sector provides 24% of Vietnam’s GDP with both domestic demand and export contributing to it. Economic strength and consistent economic growth coupled with a large education-centric population are advantages for a new English language franchise business that cannot be overlooked.

Infrastructure and Facilities

Consistent government efforts have alleviated most infrastructural weaknesses. Hanoi has undergone rapid economic expansion owing to high economic growth in the country. Being a transport hub of Red River Delta, the city has numerous waterways, highways and railways. Its international airport, the Noi Bai International Airport is the largest in the country. Being the capital city, Hanoi attracts a lot of migrant population from small towns and villages. As the city’s infrastructure is incapacitated to accommodate the large population, it causes frequent traffic congestions. However, Hanoi’s transport network is well connected and allows easy commute within and outside the country.

Hanoi is much less busy than Ho Chi Minh City, but has all the facilities that a modern city allows. You can find a great variety of quality restaurants, pubs and clubs in the city. It is home to a large number of expats, which gives it a fine mix of cultures. Talking of culture, Hanoi is considered the cultural center of Vietnam, as it has various historic monuments from centuries ago. Some of the top places to visit in the city are the Temple of Literature, Bach Ma Temple, Ho Tay Lake and the National Museum of Vietnamese History.

Besides Ho Chi Minh City, Hanoi is one of the leading destinations in Vietnam for tourists. However, many tourists do not speak Vietnamese and can only speak English. This proves that opening an English language franchise in Hanoi can be a valuable destination for new business owners.

Government Incentives to Businesses

Vietnam is one of the most advantageous destinations for investors in South East Asia because of its consistently high economic growth, low wages, a growing middle class and a bright future. In 2015 alone, it received $24 billion in FDI, [viii] much of which came from countries, including Korea, Malaysia, Japan and Taiwan. Vietnam has Free Trade Agreements with the EU, Japan, Chile and Eurasian Economic Union. It also passed new Laws on Investment (LOI) and Laws on Enterprise (LOE) in 2014 to create a more favorable environment for investors.[viii]

The corporate income tax rate in Vietnam is 20%. However, preferential tax rates of 10% can apply for the first 15 years of a business’ operations if they qualify. Tax holidays also help in limiting the tax liability. Based on the sector, location, scale and type of business, companies can enjoy 4 years of tax exemption and 9 years of 50% reduction in succeeding years, 4 years of tax exemption and 5 years of 50% reduction in succeeding years, and 2 years of tax exemption and 4 years of 50% reduction in succeeding years.[viii] Sectors encouraged by the government include education, health care, scientific research, software production and renewable energy. This can be great news for new business owners looking to open an education franchise in Hanoi.

The capital city and an economic powerhouse, Hanoi has all the vital ingredients for the success of an education franchise. Limited English proficiency, a growing middle class and focus on education are favorable factors necessary for the start of a new English language franchise. If you are looking for a destination for your education franchise business in Asia, do take a look at Hanoi.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always mores important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:

1. Learn at your own pace
2. Learn anywhere, anytime with Online Live®
3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Hanoi, Vietnam. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://siteresources.worldbank.org/EDUCATION/Resources/278200-1121703274255/1439264-1153425508901/Education_Vietnam_Development.pdf

[ii] https://www.ef.com/ca/epi/regions/asia/vietnam/

[iii] https://www.vietnamonline.com/az/hanoi-population.html

[iv] https://population.city/vietnam/ha-noi/

[v] https://www.worldbank.org/en/country/vietnam/overview

[vi] https://www.tradingeconomics.com/vietnam/gdp

[vii] https://hanoitimes.com.vn/economy/2016/04/81e0a18f/vietnam-s-gdp-set-to-grow-energeticly-in-2016-and-2017/

[viii] https://www.pwc.com/vn/en/publications/2016/pwc-vietnam-doing-business-guide-2016.pdf