Why Hamburg is a Top Location for an Education Franchise

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Hamburg, Germany is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

Hamburg is the second-largest city in Germany; it is also one of the wealthiest. This port city offers businesses a stable economy, modern infrastructure, and high purchasing power, making it a top destination for an English language franchise. Here are some more reasons that make Hamburg, Germany, a top location for an English language franchise.

  1. Hamburg is the third wealthiest region in the EU, [vii] and has the highest purchasing power in Germany.
  2. The population of Hamburg metropolitan region is 5 million,[vi] making it a large, lucrative market for English learning.
  3. The GDP of Hamburg is the highest per inhabitant on the European level. It stood at €103.1 billion in 2014.[viii]
  4. Hamburg is a modern city with developed infrastructure, transparency in laws, and high quality of life.

Here are further details on what makes Hamburg a good location for an education franchise.

Education and English Learning

Education, as you know, is compulsory in Hamburg, as it is in the whole of Germany. After the completion of primary schooling, students go to district schools where children of the same neighborhood study in a single school. Although German is the language of instruction in most schools, there are bilingual schools as well where the language of instruction is German and English. However, educational institutes with only English as the language of instruction are few in number. The International Schools of Hamburg are such educational institutes where English is the primary medium of instruction.

These schools are important because the influence of English is growing in Germany. Language experts say that English is the main foreign language that has influenced Germans over the past six decades.[iv] However, it is Americanized German that is taking root where Germans take English words and integrate them into German words. There is, however, little fluency in the language. This is a huge market to cater for if you are considering to open an English language franchise.

Population & GDP

According to the Statistisches Bundesamt Deutschland, the population of Hamburg is 1.78 million, as of 2015.[v]  This is a huge target pool to consider when opening an education franchise. The city is the third wealthiest region in the EU following Inner London and Luxembourg.[vii] In 2014, its GDP stood at a whopping €103.1 billion. This amount accounted for 3.6% of Germany’s GDP.[viii]] The GDP of Hamburg is the highest per inhabitant on the European level.[viii] Additionally, the state has the highest purchasing power in all of Germany (2015).[viii] People who are looking to improve themselves can afford to spend and give themselves the competitive edge. The thriving city is densely populated and the locals have very high spending power. This is great news for a business owner who wants to open an English language franchise.

Infrastructure and Facilities

One of the world’s major harbors, Hamburg is an important location for trade and industry. The state is known for its trade, logistics, aviation, life sciences, tourism, media, banking, and information technology. People working in these industries know that learning English will prove to be a rational, career advancing choice. Hamburg is a developed city with excellent transportation system. To promote eco-friendly transportation, the city will have 12,000 new bicycle parking slots in its network of local trains and rapid lines by 2025.[ix] Protecting the environment is nothing new to Hamburg. The European Commission declared Hamburg the 2011 European Green Capitol. A major port and an industrial center, Hamburg has been successfully balancing its industry and environment. Both students and teachers in your English language franchise will be able to get around the city easily.

Hamburg’s international airport connects Hamburg to all major cities of the world. You will find luxury hotels, parks with lakes and botanical gardens, lovely harbors, churches, museums, amusement parks, and more to explore and enjoy in Hamburg. The Alster lake in the heart of the city, Jungfernstieg shopping street, and St. Michaelis Church are must-visit places. With its modern infrastructure and superb connectivity, opening an education franchise here will be fruitful decision.

Government Incentives to Businesses

Germany is one of the most attractive destinations for businesses. The legal system of Germany provides excellent protection and opportunity for growth to your English language franchise. Germany’s law does not discriminate between German and non-German businesses. Therefore, the benefits received are equal to all. The legal system in Germany is stable and transparent, providing necessary protection to your company.

The tax system in Germany differs from municipality to municipality. There is no single corporate tax rate applicable. However, the average corporate tax rate is 29.83% (2015). Tax rates can go down to up to 8% less in certain German municipalities.[x] Therefore, in some municipalities, the tax rate is as low as 22.83% (2015).[x]

The government provides funding and other incentives to businesses, including non-repayable grants, tax reduction, loans, guarantees, and funding. Incentives can be obtained for investments, working capital, R&D, specific purposes, and personnel. An advantage of the incentives offered is that a business can use a combination of the incentives in any of its business phases, as there is no limit on the support.[xi]

Major multinational companies such as Siemens, Airbus, and Unilever have their base in Hamburg. Being a city of trade, it is home to a large number of international businesses. There are about 106,000 industries and service companies in Hamburg (2013).[viii] The business-friendly policies of Germany and Hamburg make it a very attractive destination to open an education franchise.


The various advantages that Hamburg offers help a new business to set up base and grow. With the combination of good demand, high purchasing power, and modern infrastructure, an education franchise can flourish here. So, when planning to build an English language franchise in Germany, Hamburg proves to be a logical and very lucrative option.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Hamburg, Germany. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://www.howtogermany.com/pages/internationalschools.html

[ii] https://english.hamburg.de/visitors/1700448/studying-hamburg/

[iii] https://www.german-way.com/history-and-culture/education/the-german-school-system/

[iv] https://www.npr.org/sections/parallels/2014/03/14/290108782/angst-in-germany-over-blitzkrieg-of-american-english

[v] https://www.citypopulation.de/php/germany-hamburg.php

[vi] https://www.hamburg-economy.de/service-for-companies/2222552/economic-indicators/

[vii] https://www.quora.com/Why-is-Hamburgs-GDP-per-capita-almost-twice-as-high-as-that-of-Berlin

[viii] https://ec.europa.eu/growth/tools-databases/regional-innovation-monitor/base-profile/hamburg-0

[ix] https://www.hamburg-news.hamburg/en/cluster/renewable-energy/hamburg-expand-cycling-infrastructure/

[x] https://www.gtai.de/GTAI/Navigation/EN/Invest/Business-location-germany/Business-climate/tax-environment.html

[xi] https://www.gtai.de/GTAI/Navigatio