Why Berlin is a Suitable Location for an Education Franchise

Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Berlin, Germany is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.

As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.

Berlin, being the largest city of Germany is home to more than 3 million people. A hub of higher education and research, it has a large student population, numerous educational institutes, and demand for English learning. Here are facts that make Berlin a suitable location for an English language franchise.

  1. It has growing demand for English learning due to limited English proficiency.
  2. Berlin is the largest city of Germany with a population of 3.5 million (2016),[iv] making it one of the biggest markets of Europe.
  3. Germany is the fourth largest economy in the world. It registered its fastest economic growth in four years (1.7%) in 2015. Its GDP is predicted to grow by 1.8% in 2016.[viii]
  4. Berlin is an educational center with a large number of schools, universities, and research centers, attracting students from Germany and abroad.

Here are further details on why Berlin is a location worth considering for an education franchise.

Education and English Learning

Berlin is the educational center of Germany, ranked 9th in the world in the QS Best Student Cities 2016.[i] Most private schools offer English as the medium of instruction, making them the only choice for children who only speak German. Among public schools, most have German as the medium of instruction with only a few being bilingual.

Being the capital city, people of Berlin speak better English than in the rest of Germany, but are not fluent in the language. The influence of English has grown in Germany after globalization. The younger generation is especially keen to adopt English in their daily lives. English has been the main foreign language of Germany for the past six decades[iii] due to which many words of English can already be found in German. With English being the international language of communication, more and more Germans are eager to learn it to communicate better with people of English-speaking countries.

Berlin is also the center of higher education and research. It is home to some of the world’s top universities, including the Freie Universitat Berlin (ranked 119th in the world) and the Humboldt-Universität Zu Berlin (ranked 126th in the world), which featured in the QS World University Rankings 2015/16.[i] Due to its quality education and low tuition fee, it attracts a large number of students from abroad as well. As the value of English learning increases, business owners can tap into the opportunity to open a New Horizons English language franchise with years of proven strategies and research.

Population & GDP

Berlin is the largest city of Germany and one of its 16 states. Its population stood at 3.5 million, as of 2016,[iv] and its population density at 3,809 people per sq km.[iv] It is predicated that the city’s population will grow to reach 3.75 million by 2030.[iv]

According to the International Monetary Fund World Economic Outlook, 2015, Germany is the fourth largest economy in the entire world.[vii] Berlin contributed €124.161 billion, which is 4.1% of the total GDP (2015).[vi] On the other hand, Germany’s GDP stood at $3.356 trillion (2015).[v] Germany’s economy grew at 1.7% in 2015, the fastest rate in four years, the Federal Statistics Office said.[viii] This was primarily due to strong growth in private and public consumption. Factors contributing to the fast growth were wage increases, low inflation, and high employment. These key figures are of importance to a business owner looking to open an education franchise. The market is predicted to grow very steadily with a stable economy. The locals have great spending power and the booming city proves to be a lucrative choice to open an English language franchise.

Infrastructure and Facilities

Berlin has a well-developed infrastructure with an impressive public transport system. Due to this, the city has the lowest number of motor vehicles. Berlin is one of the world’s top 10 greenest cities.[ix] By 2020, it aims to be the greenest city in the world. This modern city in the heart of Europe has a large number of parks and green spaces, and also busy streets and skyscrapers, combining development and natural wealth. The Berlin region is the link between eastern and western Europe. That makes it an important center of major European routes. Students and hired teachers can travel with ease to your education franchise from wherever they are located at.

This multicultural metropolis has various attractions, including the Brandenburg Gate, the Reichstag, the Berlin Wall, the Musieminsel, the Church of St. Nicholas, Kaiser Wilhelm Memorial Church, the Berlin zoo, and the Neues Museum. The city has a vibrant nightlife, and an active cultural scene. The famous shopping areas of Berlin are the Ku’Damm, and the Friedrichstraße. There are also a large number of malls, and flea markets to explore and shop from. With its impressive infrastructure and modern connectivity, it makes opening an English language franchise a logical choice.

Having such ample access, domestically and internationally, with numerous attractions; Berlin is a common tourist destination for people from Germany and globally. Many of the tourists do not speak German, and require English language proficiency to navigate the city. This means ample needs for English language training across many varied industries.

Government Incentives to Businesses

Funding in Berlin is available to German and foreign businesses. The following kinds of funding can be combined or taken in isolation: Investment funding, funding for innovation, aid in engendering greater internalization, and support for counseling. The size of the company is a major criterion in obtaining the highest funding rates. In most cases, small or medium-sized companies get the highest funding rates.

The government also gives grants that are not re-paid. If an investment improves the regional economic structure, the company can obtain grants. Large companies can receive grants of up to 10%, medium-sized companies of up to 20%, and small companies of up to 30%.[x] Loans are also offered on national and state level for investments within Berlin.

Considering the opportunities and advantages of having a business in Berlin, it can be said that Berlin is a good destination for an education franchise. Being a stable and developed economy with excellent infrastructure and strong demand for English learning, it provides the essential ingredients for the growth of an English language franchise. If you are looking to build a language business in Europe, consider an education franchise business in Berlin.

New Horizons English Overview

We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.

The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).

New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.

The New Horizons English teaching method enables students by giving them three key learning advantages:

  1. Learn at your own pace
  2. Learn anywhere, anytime with Online Live®
  3. Learn with your own teacher with Mentored Learning®

All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360-degree support, every day of the week.

How does it work?

The New Horizons English Method uses the natural method of second language acquisition which focuses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.

The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.

Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason, we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.

We genuinely believe now is the right time for a new and modern approach to an English language franchise in Berlin, Germany. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.


[i] https://www.topuniversities.com/university-rankings-articles/qs-best-student-cities/berlin

[ii] https://www.berlin-international-school.de/index.php/en/school-fees-bis-en.html

[iii] https://www.npr.org/sections/parallels/2014/03/14/290108782/angst-in-germany-over-blitzkrieg-of-american-english

[iv] https://worldpopulationreview.com/world-cities/berlin-population/

[v] https://www.worldbank.org/en/country/germany

[vi] https://www.destatis.de/EN/Homepage.html

[vii] https://statisticstimes.com/economy/world-gdp-ranking.php

[viii] https://www.reuters.com/article/us-germany-economy-gdp-idUSKCN0US0XC20160114

[ix] https://www.ecowatch.com/top-10-greenest-cities-in-the-world-1881963132.html

[x] https://www.businesslocationcenter.de/en/business-location/economic-development-funding-and-financing/types-of-economic-development-funding