Why is Beijing a Great City for an Education Franchise?
Hello and welcome to the New Horizons English language franchise website. We believe you have found this page as you are considering the various education franchise opportunities that exist in your market. We are confident that Beijing, China is a great city with ample potential for an education business and would like to provide a few thoughts about this as well as give you a simple overview of our franchise opportunity.
As a potential business owner please review this page as well as our entire site to further understand what a franchise offer like New Horizons English can bring to your desire to build an English language franchise.
Beijing is China’s center of education and the second largest Chinese city by urban population. It offers opportunities for growth of an English language franchise for three compelling reasons.
- It has a population of 21.5 million and is expected to be over 25 million by 2020.[i]
- It is home to 2,142 high, middle and elementary schools with a whopping 1.09 million students in total. Beijing is the center of education with countless international schools and universities located in the city. It will make a logical choice to tap into this lucrative market and set up your education franchise
- The GDP of Beijing is US$ 350 billion (2015) with a growth rate of 6.9 % (2015).[ii] This contributes heavily to the national GDP and many multinational companies base their offices here.
Beijing is a wise choice for opening an education franchise as it has a large urban population and a very steady economic development. The city has a modern infrastructure that is ideal for work and living, and it is a cultural hub that boasts Chinese art, rich history and religion. These factors impact new businesses, and Beijing makes it a location worth considering.
The city is experiencing a high and steady economic growth rate. Beijing was ranked second among Chinese cities in GDP per capita in 2015. Its GDP for 2015 was $350 billion and its growth rate 6.9%. This means stable growth, security and a peace of mind for the next few years to come for new business owners.
Its service industry has seen particularly fast growth at 23.8% from January to November. Its finance, information, and science and technology sectors have also shown double digit growth. The per capita disposable income of Beijing residents was 48,458 Yuan (approximately US$ 7,475) in 2015, which is up a healthy 8.9%.[iii]
Due to the rising economic prosperity in the city, it is expected to continue to provide tremendous opportunities for a franchisee’s growth. New business owners can enjoy stable economic growth coupled with working adults that have spending power in the city.
Population and Infrastructure
One of the most populous cities in the world, the population of Beijing is expected to be over 25 million by 2020. A hefty 78.92% of the population in Beijing is between 15 and 64.[iv] This target group of students, working adults and professionals have spending power and are looking to improve themselves with knowledge and to polish up their skills. This is great news for someone looking to open an English language franchise as there is a large target audience.
Other than having a strong population, Beijing offers modern infrastructure with an urban population. The city is also safe and comfortable for living. The city, especially after the 2008 Olympics, developed their infrastructure further to make it a world-class city. It is a national transport hub with highways, expressways, a well-connected railway, and high-speed rail networks and proudly boasts of a 50-lane wide highway. This will make opening a new education franchise much easier.
This all means that finding the “perfect” location is not as important for a modern language business. Students can easily access the learning center, yet even more interesting is noting that with a program like New Horizons English, the students are able to complete a substantial portion of their learning via live virtual learning over the internet. All in all, Beijing is a modern city with modern infrastructure and modern connectivity, allowing for an education business like New Horizons English to succeed.
Education and Opportunities
Great, the above discussed the various economic and logistical aspects of Beijing, but is education important to the local market. Well, Beijing has a strong focus on education with China’s top universities and schools based in the city. Some of the reputable colleges and universities include Peking University, Tsinghua University and Renmin (People’s) University of China. Peking University and Tsinghua University rank among the best universities in the world, according to QS World University Rankings 2015/2016.[v] Many of the students looking to enter these universities, or those already enrolled, find that increasing their English speaking ability opens new doors for friends, careers, and life.
Over 1 million students are pursuing education at various levels in Beijing. The breakdown of the total number of students into high, middle and elementary schools reveals the magnitude of education in Beijing:
- There are 1,403 elementary schools, 404 middle schools, and 69 high schools, and 266 schools offering both middle school education and high school education.
- There are 494,482 students in elementary schools, 61,352 faculty members, including 47,948 professional teachers.
- There are 321,585 students in middle school and 278,358 students in high school with 75,837 middle and high school staffs, including 50,970 professional teachers.
These are all future potential students, as such, due to its strong economic prosperity, Beijing is attracting a large number of English speaking foreigners, and so many locals find it necessary to have a good understanding of English as a language.
More specifically, the market for English learning is worth around $3.1 billion in China, and is expected to grow 12% – 15% across the private English school sector.[vi] As more and more locals seek to learn English as a second language in order to get ahead in school and work, Beijing proves to be a very lucrative option to start your own education franchise.
To build an English language training business that is fruitful, think location. Considering the educational focus, economic development, market scale and infrastructure of Beijing, it makes a great location for an English language franchise.
In summary, Beijing has stellar GDP growth and a stable economic growth rate. It is a destination that offers unmatched opportunities for the growth for an education franchise .The blossoming city has a strong educational focus, amazing infrastructure and good economic development. It is a large market that can be tapped into using appropriate business strategies as provided by the New Horizons English Language franchise system.
New Horizons English Overview
We would now like to give you a simple overview of the New Horizons English franchise. Alternatively, you can visit our website and download our prospectus for more detailed information.
The New Horizons English franchise has been built with the intent to leverage the way modern, busy students learn – with flexibility. It is difficult to always be at the learning center when the student is a young adult (friends and activity are always more important) or a working adult (work, family, and life are always more important).
New Horizons English is the answer to providing instruction and test preparation for busy adults using an industry leading education platform to deliver a unique blend of multimedia, live instruction in-center, and on-line on any internet enabled device.
The New Horizons English teaching method enables students by giving them three key learning advantages:
- Learn at your own pace
- Learn anywhere, anytime with Online Live®
- Learn with your own teacher with Mentored Learning®
All of this is supported by a didactic team in state of the art learning centers designed around the student to give 360 degree support, every day of the week.
How does it work?
The New Horizons English Method uses the natural method of second language acquisition which focusses on the development of intuitive learning based on communication rather than learning the structure of the language. The result of this is the ability to speak the language far quicker than with traditional learning methods, in fact, the student will be speaking English from day one of their course.
The course is made up of 36 Cycles, each containing 9 multimedia lessons and 3 live lessons. The live lessons are divided onto Online Live® Progress classes and in-center Milestone classes where the student is assessed for progress to the next cycle. A cycle will generally require 1 month for completion. In addition, the student will be able to access digital workbooks which act as study aids and are available to download and use at the students’ convenience throughout the course.
Finally, the training center. We know that while our multimedia and online lessons are at the cutting edge, nothing can replace the human touch. For this reason we have carefully designed our centers to give the student access to teachers and a learning environment that has been designed to reflect the needs of today’s student. All our centers are fully equipped with the latest technology in specially designed zones that enable every student to tailor their learning experience with the New Horizons English education franchise.
We genuinely believe now is the right time for a new and modern approach to an English language franchise in Beijing, China. We are very interested to discuss in great detail with interested and qualified partners. For more details, please visit our site and download our franchise prospectus.